Bajaj Auto partners with KOGO to power KTM community

Bajaj Auto partners with KOGO to power KTM community

Bajaj Auto Limited, the world’s third-largest two-wheeler manufacturer has collaborated with KOGO, to power the all-new KTM ProXp App. Kogo, India’s leading road trip discovery and community platform will now power rides & community management for the over 2,70,000 users strong KTM customer base. It is the auto industry’s first such licensed platform customization for an OEM community.

Since its B2C launch, the brand is striving to become the world’s number one social network for an everything road trip. A unique go-to destination for road trippers, KOGO drives Roadtrip discovery through rich travel content including maps, videos, photos, social stories, points of interest, food, culture, and experiences.  The KOGO App tracks trips and turns them into unique travel stories that can be easily edited, shared, and discovered anytime, anywhere.

Mr. Dinesh Kulkarni, VP – Ride & Community Management – Probiking, Bajaj Auto Limited commented on the association, “We are very excited to partner with KOGO to bring together this unique rides, experiences, and community sharing platform for KTM riders. The KTM ProXp rides & community App is powered by KOGO and will serve as an enabler for the KTM community to discover new routes, find fellow riders, book experiences, and go out and explore on their KTM motorcycles. With this app, we aim to build a strong community & experiences platform.”

Speaking on the association Mr Raj K Gopalakrishnan, CEO, KOGO Tech Labs said, “We are proud to collaborate with Bajaj Auto and appreciate their trust in us. With the KTM community of dedicated riders, we are taking our platform to a new audience. Our promise to users is simple – DISCOVER, CREATE, EXPERIENCE & SHARE. Everything we do is designed to give a superlative Roadtrip and community experience to users.”

Further, Mr. Praveer Kochhar, Country head, KOGO Tech Labs added, KOGO is leading the way in the road-trips space by building a strong community of road travellers. COVID led to a lot more people taking to safer options like road trips and discovery-oriented experiences, resulting in high engagement on our platform. We are taking discovery, trip tracking and automated travel content creation to the next level with our proprietary engine and creating a social network for road trips. With the licensed platform stack and the KOGO app, we aim to serve over 10 million users across captive communities. ” 

With the vaccination drive on a war footing, KOGO has seen a 216% per cent surge in usage over the past 45 days. Over the last year alone, KOGO users have mapped more than 1.5 million Kms of road trips across India. With Free Trip tracking, Clubs and Challenges, Road. SOS and many more exciting new features including KOGO on the web, the platform is geared for acceleration.

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