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Balaji Telefilms partners with a creative studio, DING Infinity

Madhushree Chakrabarty December 28, 2020

Balaji Telefilms enters ino a strategic partnership with a creative studio by Tanveer Bookwala, DING Infinity. This alliance is aimed at to create better digital content in the rapid growing digital streaming market.

Ms. Ekta Kapoor Joint Managing Director Balaji Telefilms said “Tanveer is a true storyteller at heart and for over a decade he has worked tirelessly and passionately on multiple projects at Balaji Telefilms to deliver for his audiences. He is today one of the most innovative voices in the digital space and we are happy to support and give him a platform to realize his creative vision. Balaji Telefilms has always been the front runner in the Indian media and entertainment industry to identify and back talent, and this long term collaboration will allow us to continue to mentor and empower creative talent.”

Mrs. Shobha Kapoor Managing Director Balaji Telefilms said “This collaboration with DING Infinity is part of BalajiTelefilms’s strategy to grow its digital business and will allow us to partner with proven creative talent in creating more content for a growing digital audience. We have great expectations from this collaboration as DING Infinity will work across formats and create a unique digital ecosystem for creators. Tanveer’s work is new-age and gripping and creates a complementary storytelling opportunities for us. This coupled with Balaji Telefilms proven business excellence across and production and distribution capabilities will create significant value for us.”

Mr. Tanveer Bookwala Founder DING Infinity said, “Most creators struggle to fund their creative vision across multiple ideas and concepts. Balaji Telefilms and Ekta’s faith in my abilities allows me the opportunity to enable my creativity backed with logistical and strategic support. This will supercharge growth and allow DING Infinity to increase the avenues of storytelling for the ever-increasing digital audience. I look forward to this new exciting journey. It is finally time to put an infinite DING in the universe.”

Tanveer has earlier produced shows like Asur (Voot Select), Rasbhari (Amazon Prime), Fittrat (ALTBalaji / ZEE5), etc.


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