Bangkok Dusit Medical Services Public Company Limited (BDMS), the largest healthcare network in Thailand, reinforces its long-standing partnership with CNN International Commercial (CNNIC) with the sponsorship of ‘Vital Signs’ hosted by Dr. Sanjay Gupta, multiple Emmy award-winning chief medical correspondent for CNN.
This initiative includes BDMS being the exclusive global sponsor of the half hour show ‘Vital Signs’ which aims to bring viewers health stories from all over the world. Airing on CNN International in January 2023, Dr. Sanjay Gupta will explore diseases of the brain and how they are treated, including a new treatment for Parkinson’s disease that involves high intensity ultrasound. In addition, a series of stories will launch on the ‘Vital Signs’ digital hub, to give a global perspective on how health issues are detected, treated and handled socially, with some content about the health stories from Vital Signs running on CNN Arabic to increase the reach amongst Middle East audiences. BDMS is also continuing its sponsorship of flagship news program ‘Anderson Cooper 360’ on CNN International’s Asia feed.
“As we move into the next phase of living in a post-pandemic world, global health remains the top issue around the world. We are delighted to continue our long-term partnership with BDMS as we explore stories about global health issues and solutions,’’ said Rob Bradley, Senior Vice President, CNN International Commercial. “With a shared commitment to raising awareness around healthy living, we believe this collaboration will continue to inspire global audiences with impactful health stories from around the world.”
Dr. Poramaporn Prasarttong-Osoth, President, Bangkok Dusit Medical Services Public Company Limited said, “As a trusted healthcare network, BDMS is committed towards being a smart hospital with high quality emerging healthcare technologies and seamless patient care, as well as creating an environment that champions healthy living. Through this sponsorship and advertising campaign with our long-standing partner CNN, we are confident that this partnership will help create awareness around health topics and emphasise the importance of quality medical care.”
