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Banijay Asia, MS Dhoni ink pact to create content across genres

MediaInfoline January 7, 2019
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Banijay Asia helmed by Mr. Deepak Dhar has partnered with Dhoni Entertainment Pvt Ltd. by the captain cool, Mahendra Singh Dhoni. Kick-starting 2019 with this partnership, the former Indian cricket team captain, Dhoni forays into the entertainment industry with an aim to create engaging and exciting content across various genres.

The Captain Cool, Mahendra Singh Dhoni expresses his views on this partnership, “The Bigg Boss, Mr. Deepak Dhar has been introducing disruptive content to the audiences since more than two decades. I am really excited to join hands with Banijay Asia, I am overwhelmed and looking forward to creating exciting content for my audiences. I hope with this partnership I keep up to the expectations of my fans who have been supporting me and looking up to me. In 2019, we promise to create energizing, exciting and enthralling content for the audiences across platforms.”

Spearheading Banijay Asia, Deepak Dhar is bringing a plethora of content across different subjects. Credited with over two decades of expansive experience, he has also contributed greatly in changing the landscape of content across platforms and ruled the world of TRPs with some of the most talked about shows in the history of Indian Television like ‘Bigg Boss’, ‘The Great Indian Laughter Challenge’, ‘Khatron Ke Khiladi’ amongst the others.

The vision of this partnership is to create premium content that will be distributed across multiple platforms in Indian and South East Asian Markets. Commenting on this association, Deepak Dhar, the founder, and CEO of Banijay said, “Personally sports is very close to my heart, professionally there can’t be a better sporting name than Dhoni that one can wish to partner with. In that regard, this is really a dream collaboration and the perfect way to kick start the New Year! Together, we are excited as we aim to bring an array of differentiated shows for our audiences across platforms, we hope to announce it soon. In this partnership, I am excited and looking forward to work with Suraj Singh, Mihir Diwakar, and Seemant Lohani to build the collaboration between Dhoni Entertainment Pvt Ltd. and Banijay Asia.”

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