Pee Safe, India’s leading hygiene and wellness brand has signed on leading actor and influencer Nusrat Jahan as their ambassador ahead of the festive season in East India. The influencer with over 2 million Instagram followers will promote the Pee Safe range of products. Being a regional actor, Pee Safe will be able to leverage her popularity in the semi-urban areas and connect better with the masses.
Nusrat handles multiple portfolios with aplomb and is also committed to the cause of people’s welfare and health. As a brand that has been taking forward the agenda of ensuring hygiene and wellness in India, Pee Safe aims to bank on the actor’s huge fan base and popularity. Her strong belief in sustainability and reusable products will help further the benefits of the biodegradable range of pads in urban India, and menstrual cups and reusable pads in the rural and semi-rural regions.
Speaking about this, Srijana Bagaria, Co-founder, Pee Safe, said, “Actor and influencer Nusrat Jahan will be a great value add to Pee Safe and we are happy to have her on board as our brand ambassador. She is one of the youngest MPs who doesn’t shy away from speaking her mind and can help spread the message of feminine hygiene across all classes. She has been using Pee Safe for the last couple of years now. The belief and confidence in the product came handy while we were perusing her to come on board as our supporter. With her massive on-ground and digital presence, we are positive that we will be able to connect with every segment of the population, across the country. The COVID-19 pandemic is set to catapult India’s personal hygiene market and we aim to improve access to hygiene and wellness in the country. With Nusrat, our messaging around the importance of women’s hygiene will also find a stronger voice.”
Adding further, Actor Nusrat Jahan, said, “I congratulate Pee Safe for the excellent work they have been doing around ensuring hygiene and wellness for the Indian population – both men and women. It is our responsibility to provide a healthy and hygienic environment for the people of our country and with my association with Pee Safe I aim to take this agenda a step further.”
Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongst its consumer base. Pee Safe had already been registering impressive year-on-year growth before the pandemic. There is now a further increase in demand and growth from the overall market perspective. The brand recently signed on board actor, influencer, and entrepreneur Jacqueline Fernandez as the brand ambassador for its Raho Safe range of products.
Pee Safe products are currently also available in modern trade, general stores, airports, organized stores across 50+ cities, online at www.peesafe.com and across leading e-commerce platforms such as Amazon, Nykaa, Myntra and Flipkart.
Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Since inception, the brand has diversified into products including eco-friendly Sanitary Pads, Organic Cotton Tampons, Menstrual Cups, Panty Liners, Natural Intimate Wash, Wipes, and Sweat Pads for both men and women. Pee Safe has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.