One of India’s largest radio networks, BIG FM joined hands with Gulf Superfleet Turbo Plus Truck Engine Oil once again for the third edition of Suraksha Bandhan.
The initiative is aimed at showcasing gratitude and recognizing the relentless efforts of the truck drivers for their work also emphasized their health and safety, which is the need of the hour. While Season 1 of the campaign witnessed the truckers being united with their sisters in a heartfelt manner. And Season 2 saw the festival marked with innovative Suraksha Rakhis (carrying soap strips) amidst the pandemic. The third edition of Suraksha Bandhan season will take a step forward this year by getting the drivers vaccinated at a place of their convenience.
The campaign had leading RJs of the network helping spread the word. It also conducted a partnership with TV9 Network to do the same. The 15-day long free vaccination drive received words of support and encouragement from the Minister of Road Transport & Highways, Nitin Gadkari during the launch.
Speaking about the campaign, Mr. Sunil Kumaran, Country Head, Product, Marketing and THWINK BIG, BIG FM, said, “At BIG FM, our endeavour has always been to prioritize campaigns that help bring about a positive change in the society whilst also ensuring tangible outcomes. As India continues its fight against the deadly virus, it is important to look out for our trucker friends, who are on the move 24×7 and ensure their safety as well. Vaccination is the need of the hour and we are glad we are using the power of radio to spread awareness and reach out to the trucker community once again through this initiative. We are also thrilled to partner with Gulf Oil for the third consecutive year and successfully culminate the campaign.”
Commenting on the campaign, Mr Ravi Chawla, MD & CEO, Gulf Oil Lubricants India Ltd., said, “Truck drivers have gone above and beyond their call of duty to make sure the wheels of the nation stay running through this difficult period. Speaking and listening to them through our strong on-ground network, we realized that their own safety remained a huge concern for them and their families. The promise of our brand, Gulf Superfleet Turbo+ is protection and that is precisely what we are ensuring through this campaign. We are happy to extend a helping hand to them and take an active step towards their protection through this vaccination drive. Going by the success of our past associations with BIG FM, Suraksha Bandhan Season 3 is yet another collaborative effort and we are thankful to them for helping spread this message to a huge audience through their vast network. We would also like to thank TV9 Network for their support.”
BIG FM’s Facebook Video Link.
Gulf Oil’s Youtube Video Link.