Blackberrys Menswear has become the first official style partner of the world’s largest motorcycle charity event – The Distinguished Gentleman’s Ride. This campaign raises funds worldwide, which are utilized for research in prostate cancer, mental health and suicide prevention programs.
Blackberry’s in collaboration with digital agency FoxyMoron found an ingenious way to help and showcase this noble cause. The brand is hosting extensive digital and BTL campaigns across select cities. Exclusive videos will voice the cause and bring alive the exquisite style of men, whilst celebrating the campaign. The digital campaign will run across all social media platforms bringing forth innovative content and contest pertaining to the campaign.
Speaking about this association, Mr. Ramesh Kaushik, Vice President – Brand Experience at Blackberrys said, “We have been styling the progressive men of the country for over 25 years. We are really humbled to be associated with such a noble cause, that raises funds for men’s health. The Distinguished Gentleman’s Ride is about bringing together the motorcycle community to ride in style and voice issues related to mental health and prostate cancer in men. These serious issues need ample attention and we are happy to lend our support in encouraging awareness across the country. This association further strengthens our commitment and philosophy of Keep Rising.”
Dressing up for the event is an integral part of The Distinguished Gentleman’s Ride and we are happy to cater our wardrobe solutions to help raise a voice.” he further added.
The Distinguished Gentleman’s Ride is held in 600+ cities across 95 countries with dapperly-dressed folk riding classic and vintage styled bikes to raise awareness and funds for prostate cancer research and male suicide prevention on behalf of The Movember Foundation.
Commenting on this partnership, Gokul Pillai, Creative Director– North, FoxyMoron said, “The Distinguished Gentlemen’s Ride is a charity ride held in support of Men’s Health and being able to crack the first association in India with a reputed brand like Blackberrys as Style Partner is a win-win situation for us all. DGR gives us another strong reason to position Blackberrys as a synonym to premium Menswear and a brand that intends to keep rising. Additionally, with an aim to unite Riders across the Nation to support Men’s health, I feel this initiative was born to be big across all digital mediums.”
