Bloomberg|Quint & Vodafone Play Partner To Bring The Best Of Budget 2018
On Budget day, Bloomberg|Quint, India’s premier business and financial news brand and Vodafone Play for their users will bring together top decision-makers i.e. CEOs and entrepreneurs, global and domestic investors, top economists and policy commentators, sector experts on one end and the voice of the citizens on the other.
Bloomberg|Quint’s mobile-first coverage will include Live streaming on BQ Live, India’s first digital business news streaming service, apart from published articles, op-eds, video, e-books, data infographics and charts, Live chats, polls and contests. The content will be powered with high-impact AR graphics from its state of the art newsroom.
Speaking on this, Anil Uniyal, CEO, Bloomberg|Quint, said, “Our editorial focus on confidence sets a bold agenda for the budget and cuts to the heart of the opportunity and challenge facing our economy. Further, we are delighted to partner with Vodafone Play to augment the reach of our content.”
Avneesh Khosla, Associate Director-Consumer Business,Vodafone India,said, “Mobiles becoming the preferred screen for information. With the budget to be announced soon, more and more people will turn towards their mobile screens to get the update. Through our partnership with Bloomberg Quint, we are happy to bring this year’s budget discussion closer to our customers. The Live TV facility on Vodafone Play will enable our customers to catch the budget news on Bloomberg Quint on the go and at their convenience.”
Bloomberg|Quint reaches more than 2 million monthly users across its on-site and partner platforms. More than 50% of Bloomberg|Quint’s audience comprises of C-level executives and entrepreneurs. During Budget 2017, Bloomberg|Quint delivered over 50 million in reach, including 15 million video views and more than 25k shares on social media, ahead of several legacy players in the space. (Source: Google Analytics, Partner & Social Analytics). It was also recently rated as the most viewed business news brand on Facebook amongst new-age publishers. (Source: Vidooly, Facebook Video Report) and has been voted ‘Business Website Of The Year’ (Digipub Awards 2017).