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Bumble launches a new initiative ‘Stand for Safety’ with Safecity

Shreoshree Chakrabarty March 24, 2021

A new initiative ‘Stand for Safety’ has been launched by the women-first social networking app, Bumble as part of its mission to create a safer, kinder and more respectful internet. Bumble is releasing a safety guide in response to ever-growing safety concerns, in partnership with Red Dot Foundation’s flagship public safety platform, Safecity, to empower women in India to identify, prevent and combat rising digital abuse. Bumble continues to demonstrate its commitment through this initiative to a zero-tolerance policy for hate, aggression or bullying of any kind.

“Through Bumble’s Stands for Safety initiative, we hope to equip and empower women in India with crucial information to understand and recognise, prevent and fight digital abuse. We are happy to collaborate with Safecity who has been doing incredible work on creating safer spaces for women worldwide. We will continue to demonstrate our commitment to creating safer, healthy relationships on our platform and in our communities.” commented Priti Joshi, VP of Global Strategy & Operations at Bumble.

83% of women in India experience online harassment of some kind, and 1 in 3 women experience it weekly, according to a recent nationwide survey by Bumble. Since lockdown was announced in 2020, cyberbullying increased as is believed by 70% of women.

Speaking on the partnership, ElsaMarie D’Silva, Founder, Red Dot Foundation, commented “We are excited to partner with Bumble and create awareness on digital rights and online safety. Many women are silenced and intimidated in online spaces due to harassment and bullying directed towards them. Today’s environment requires everyone to be comfortable and knowledgeable when accessing and utilising digital spaces for various aspects of life. We hope our safety guide will help them navigate these spaces safely and confidently.

To connect for healthy and equitable relationships, Bumble is committed to fostering a safe and inclusive space for its community. A woman can choose to use only the first initial of her name to create her Bumble Date profile, as a geographic-specific feature for the Bumble community in India and can share her full name with connections when she feels ready and comfortable.

Anyone who’s behaviour goes against the Community Guidelines, or anyone who makes women uncomfortable on the app Bumble has a robust block and report feature within the app, and has made it easy for its community to block and report them. Within the app, to help prevent catfishing, Bumble also has a photo verification feature. AI, Private Detector is another Bumble feature that is able to capture, blur and alert users that they’ve been sent an unsolicited nude image making it the user’s choice to either delete, view or report the image. Bumble became one of the first social networking apps to ban body-shaming as it recently updated its terms and conditions to explicitly ban any unsolicited and derogatory comments made about someone’s appearance, body shape, size or health. To detect comments and images that go against its guidelines and terms and conditions, the app uses automated safeguards, which can then be escalated to a human moderator to review.


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