Vanesa Care, a trusted and reliable Personal Care manufacturing company has announced a strategic partnership with Cartoon Network Enterprises (CNE), the licensing and merchandising arm of media conglomerate Turner International India to launch a range of ‘DENVER BATMAN’ deodorants for the first ever in India.
Enwrapped with the fragrance on spicy side and more mature with lingering effect in addition, Denver Batman has been introduced in two variants, ‘Batman Urban Legend’ and ‘Batman Night Warrior.’
Batman Urban Legend has a fresh spicy citrus top notes. Its aromatic fragrance is intense and has masculine woody accords and the base is enriched with musky and warm woody elements.
Batman Night warrior possesses an ultra masculine fragrance opens with rosemary, artemisia, lavender, bergamot with the richness of galbanum, cinnamon and juniper at heart. The base is emblazoned with amber, patchouli, oakmoss and vetiver which aim to the warrior who takes adventure of the night.
Speaking at the launch, Saurabh Gupta, CMO, Vanesa Care said, “After the successful launch of Superman deodorant, we didn’t want to lose the momentum and the potential of bringing exclusive merchandize inspired by the world’s greatest superheroes. So we kept pushing our innovation and quality to newer heights and came up with Batman Deodorant Series. It’s a series targeted to the men who don’t budge at the slightest sign of trouble, instead they go head on with them. It has been designed as per the international standards which represent the true essence of the dark knight. And we are looking forward to see the Batman Series bringing out the true spirit of the targeted segment.”
Mr. Siddharth Jain SVP and Managing Director – South Asia, Turner International India Pvt. Ltd., added, “We’re enthusiastic to be associated with omnipresent names like DC comics and Warner Bros for licensing and merchandising. This underlines the significance of expansion of the Vanesa Group with one more brand on their coveted portfolio. I hope the deadly duo of Batman and Superman Series will draw consumer excitement and add fragrance to their lives.”
Further Gupta quip, “From the movies, one could analyze that the stories are in form of mind game, which mostly attracts more mature audiences who can understand that kind of humour. We feel that there are different personalities among men out there; hence we should address them individually because ultimately fragrance is about our own personality. Thus, this licensing deal explains the magnitude of the launch and its adherence to quality protocols, which makes Batman Deo Series, a product of truly international standard.”
Inspired from the Batman personality, Denver Batman deodorant has been packed in all black cane with imported ‘twist to turn’ caps of 250 ml which cost at Rs. 249/- only and are available at all leading departmental stores and online stores like Filpkart, Amazon, Snapdeal, Big Basket and Paytm.
Now with Denver Batman series of deodorants unleash your righteous dark side!
