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Cashfree and Ritu Kumar collaborates to make the brand global

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Cashfree, digital payments, and banking technology company becomes the digital payments partner of the renowned Indian fashion designer, Ritu Kumar. All the purchases made through Ritu Kumar’s official websites will be directed through Cashfree’s payment gateway. And, the international payment collections will also be accepted through Cashfree’s international payment collections in all the major currencies including USD, EUR, GBP, and JPY.

For the customers across diverse geographies with 15-20 different currencies, the leading digital payments company will be accepting payments in 22 currencies along with supporting 14 currencies for PayPal transactions.

Earlier, the brand’s websites used separate payment gateways for domestic and international payments. The website is hosted on the world-famous e-commerce hosting platforms and the platform uses the Magento plugin built by Cashfree to accept payments.

Akash Sinha, CEO, and Co-Founder, Cashfree said, “At Cashfree, we believe in providing customized payment solutions that benefit businesses and as a result, the end-customers as well. We have been working towards developing the right mix of products and solutions that can comprehensively cater to the needs of the businesses and provide a greater customer experience. Customized offerings add value to the businesses in terms of understanding their different use cases and helping them reduce extra operational costs, thereby aligning the entire payment process. With this partnership, we offer ease of payment options to Indian and global customers on Ritu Kumar’s digital platform.”

Commenting on the development, Mr. Amrish Kumar, Managing Director of Ritu Kumar, said, “The association with Cashfree comes at an opportune moment when e-commerce is witnessing a tremendous boom. Cashfree will enable us to cater to our international consumers much more easily on the website while setting the tone for our expansion into servicing online shoppers from other markets. We’re certain that Cashfree will prove to be an integral partner in our growth.”

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