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Chingari collaborates with Wild Music Records and Wild Music Haryanvi

Madhushree Chakrabarty February 11, 2021

Chingari collaborates with Sai Mehar Media’s two record labels Wild Music Haryanvi and Wild Music Records. Chingari is known for its well-built catalog in regional music of India to benefit its content creators will now also have both of these labels from Sai Mehar Media. This collaboration is in line with Chingari’s earlier partnerships such as with ii Music, Thrace Music, T-Series, and TM Music.

This collaboration will expand Chingari’s music catalog with the new releases in Hariyanvi, Hindi, and Punjabi and will bring them straight to the app. This will also bring in local Punjabi and Hariyanvi talent on notice and to reach wider audiences as the app has more than 46 million users and the numbers are growing exponentially everyday.

Sumit Ghosh, Co-founder, and CEO, Chingari App said, “By adding Wild Music Records and Wild Music Haryanvi’s releases to our music catalog, our hope is to ensure that Chingari has songs to meet the needs of every content genre and every language. Chingari users can now choose from the latest Haryanvi and Punjabi songs to make their creations more entertaining and fun.”

Rajiee M Shinde, CEO, Sai Mehar Media said, “Sai Mehar Media is an entertainment House to showcase the best of Hindi, Punjabi, and Haryanvi music under their vertical of Music Labels. We hope to create more artistic opportunities for India’s artists, singers, and content creators while providing a collection of latest releases for fans across the country to experience on their chosen platform.”

Deepak Salvi, COO, Chingari App, said, “As a homegrown brand, we have always strived to have an unparallel content library for regional content. With this step, we are moving forward another step in this direction. We are hoping that we will have even more such collaborations this year and be able to continue to offer value additions to our content creators.”


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