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CleverTap & Logicserve partner to bring retention-based mobile marketing

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Logicserve Digital, a digital marketing and transformation company and CleverTap, a leading AI-powered customer lifecycle and user engagement platform partner to bring retention-based mobile marketing to the agency’s robust client portfolio in India.

For effectively using analytics, segmentation, and omnichannel engagement to drive growth, CleverTap and Logicserve Digital will focus on helping customers across India, MENA and APAC. This partnership will help businesses increase retention, scale as they grow, and meet their customers where they are ⎯ on their smartphones.

“The upward trend in mobile use in India poses a huge opportunity for brands to engage with their customers and prospects in new and exciting ways,” said CleverTap co-founder and CEO Sunil Thomas. “Logicserve’s award-winning work and industry expertise perfectly complements our high-end engagement and user retention tools, and we couldn’t be more excited to help their client’s personalize the mobile experience.”

According to Statista, the number of smartphone users in India is skyrocketing daily and the country is ranked the highest.  CleverTap’s partnership with Logicserve Digital will help the latter’s clients scale to meet the surge of mobile phone users, as the use of smartphones continues to balloon in this hotspot.

“The digital marketplace in India is increasing at breakneck speed. As more Indians than ever before continue to use smartphones, companies need to seize the day and refine their mobile strategies,” said Logicserve Digital founder and CEO Prasad Shejale. “CleverTap’s technology will help us empower brands to take their mobile customer experiences to new heights. Considering their expertise in supporting growth at scale and driving retention, we couldn’t have asked for a better partner to support us in this space.”

Helping brands maximize user lifetime value, CleverTap is the leading customer engagement and retention platform. Consumer brands around the world representing over 10,000 apps—including Carousell, Vodafone, MercedesBenz.io, Sony and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. Headquartered in Mountain View, CA, CleverTap is backed by leading venture capital firms, including Sequoia India, Tiger Global Management, Accel, and Recruit Holdings.

And offering the most comprehensive suite of digital marketing services, Logicserve Digital is a new-age digital marketing company. The decade-plus domain experience has enabled us to help our clients bring efficiency in their Digital marketing endeavours. This award-winning team proactively enables the brands to surpass their goals around brand equity, customer-centricity and topline revenue.

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