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CNN International Commercial enlists Sense Digital to connect marketers with CNN’s digital audience in India

MediaInfoline April 8, 2021
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CNN International Commercial (CNNIC) is working with Sense Digital to provide greater opportunities for marketers in India to connect with CNN’s domestic audiences.

While CNNIC’s team in India focus on connecting clients with CNN’s global audience, Sense Digital will work with Indian brands on reaching CNN’s considerable digital audiences in India itself. Through this complementary global and national approach, both CNNIC and Sense Digital are providing Indian marketers with innovative solutions to connect their brands with CNN’s premium audience in a way that enhances the user experience and provides greatest cut through and engagement.

In line with CNNIC’s Audience First strategy, the solutions provided by CNNIC and Sense Digital put the audience at the heart of every stage of a campaign through a highly creative approach underpinned by data-driven insight and measurement. These solutions range from editorial sponsorships and branded content production, through to programmatic advertising and sophisticated content amplification.

CNN is the #1 global digital news outlet, with the latest Comscore data showing that CNN.com had 230 million multiplatform unique visitors in January 2021 (the latest available data across 25 key global markets including India). India is, in fact, one of CNN’s top five markets in the world for digital audience and saw the biggest audience growth in the last year among the top 20 countries in the world, with traffic and audience interest up 127% in India from the prior year.

Speaking about the new partnership, Abhijeet Dhar, Sales Director for CNN International Commercial, says, “CNNIC has a long track record of establishing large global partnerships that uniquely position Indian brands and entities on the world stage. However, the scale, profile and high engagement levels of CNN’s digital audience in India also provide an opportunity for marketers to engage with a highly desirable premium domestic audience such as business leaders, tech and auto enthusiasts, travellers, and consumers of luxury brands. We are delighted to work with Sense Digital to unlock this domestic opportunity for Indian brands.”

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