In a major development, the leading germ protection brand, Dettol announced today that they are partnering with WeWork India, the collaborative workplace solutions provider in order to build a hygienic and safe workplace for WeWork’s members and employees.
The partnership is aimed at providing enhanced cleaning and sanitizing protocols to all members and employees across all WeWork spaces, with the use of Dettol products – proven effective against 2019 Novel Coronavirus (COVID-19) strain.
The New Normal of Business
The partnership comes at a time when the raging global pandemic has made workplaces vulnerable to infections and diseases. According to a Global Monitor research study, people are concerned about the hygiene conditions outside their home, making it impossible to resume business as usual. Hence, it is critical to ensure that there is a safe and secure standard hygiene protocol in place in offices and other workplaces.
With this partnership, Dettol seeks to facilitate the future of ‘new normal’ business by making sanitization protocols for WeWork’s employees and members across all 34 spaces spread in 6 cities of the country.
Building the Trust With Dettol
Commenting on the partnership, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia, said, “Even as the lockdown conditions get progressively eased, the Indian consumers’ concern on exposure to germs and desire for protective measures remains very high. As India’s #1 trusted brand for germ protection, Dettol is pleased to partner with WeWork for a safe return of employees to their workplaces. This partnership comes at a time when it is of utmost importance to drive the highest standard of hygiene and build consumer confidence as an when they plan to step outside of the comfort of their home.”
Commenting on the partnership, Vineet Singh, Group CMO – Embassy Group, said “At WeWork, the health and safety of our members, partners, and employees is our top priority. Over the past few months, our teams have been reviewing member feedback and working with industry partners across health and safety, cleaning, construction, and design to provide enhancements. Together, we have developed a plan for the future of the workplace which focuses on professional distancing, cleanliness, and proactive risk mitigation measures. We are proud to partner with Dettol to ensure that the best and most thorough standard of safety and sanitation is maintained at our workspaces.”
Dettol has been a trusted healthcare and cleaning brand for millions of Indian families for the past 80 years. So, having them onboard will ensure trustworthiness in driving this change.
As a hygiene leader and No. 1 germ protection brand, Dettol continues to drive the organizational purpose and fight in action- to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world.
