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Digital Refresh Networks is helping BMW Motorrad to grow digitally

Madhushree Chakrabarty January 15, 2021

Digital Refresh Networks and German luxury carmaker BMW’s two-wheeler business, BMW Motorrad partners to grow the latter’s business digitally. BMW Motorrad has achieved its best sales which is one of the highest sales in the country. The agency has taken the responsibility for enhancing online engagements for BMW Motorrad.

Digital Refresh Networks helps building and growing businesses digitally through research and technology. The agency believes in supporting in amplifying the growth of the brand, apart from just offering solutions for their clients. The partnership of the two top brands will expectedly go long as the agency is the only creative and marketing agency appointed by the brand.

On the achievement, Mr. Shivapada Ray, Director, BMW Motorrad India says, “Being a tough year, the performance of BMW Motorrad was outstanding. We are glad to be associated with Digital Refresh Networks, our digital marketing partner who have further enabled us towards a great year. With expertise and experience across the creative and digital domain, they have enabled the brand to move forward and deliver results in an otherwise tough year. It’s been a great journey with them through the years”

Barin Mukherjee, Co-Founder & CEO, Digital Refresh Networks says, “We are honored to be aligned with BMW Motorrad and offer our integrated creative and digital solutions. We have been with the brand since the inception of the business in India. With our team of domain experts, we have drawn out and executed a successful digital campaign through the year, driving online conversations and excitement for BMW Motorrad, ultimately resulting in sales. Being a part of this exceptional growth of the brand in a pandemic affected year is equally an achievement for us.”

BMW Motorrad was established in the year 1923 and it has achieved record sales in succession in 2015, for the fifth year. The brand sold 136,963 motorcycles in the year 2015.


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