DLF Malls Partners with WhatsApp for Innovative Mirrored Messages

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DLF Malls in New Delhi collaborate with WhatsApp to introduce “Mirrored Messages,” empowering women and promoting open conversations in a secure space.

 

Our Analysis and Commentary

Empowering Women: The Innovative Mirrored Messages at DLF Malls

In a pioneering move, DLF Promenade and DLF Avenue, two leading shopping and entertainment destinations in New Delhi, have joined forces with a global privacy campaign for women in collaboration with WhatsApp. This groundbreaking initiative introduces an innovative feature called “Mirrored Messages,” aimed at empowering women and fostering open conversations on crucial issues.

The concept revolves around the installation of special mirrors in the restrooms of select locations within DLF Malls. These mirrors integrate cutting-edge technology with privacy-focused messaging, creating a safe and secure space for women to connect and support each other.

The implementation of new 4K LED technology behind the mirrored Perspex is an unprecedented integration by WhatsApp. High-spec screens seamlessly blend with the existing bathroom setup, displaying animated graphics triggered by motion, such as using soap dispensers. Hidden messages are revealed only when approached, disappearing without a trace when individuals step away, mirroring WhatsApp’s disappearing messages feature.

One notable aspect of the Mirrored Messages feature is its adaptability. It not only maintains the highest quality and accuracy but also allows for customized messages tailored to mirrors of different sizes and shapes within the mall locations. This scalable solution showcases thoughtful integration within the bathroom environment while prioritizing privacy.

Sandhya Devanathan, Vice President at Meta India, the parent company of WhatsApp, highlights their commitment to providing a safe and private space for users to have personal conversations. Through this collaboration with DLF Malls, the campaign aims to spread awareness about the importance of checking in on friends or loved ones. By encouraging women to support each other and speak up, this initiative seeks to make a positive impact on their lives.

DLF Promenade and DLF Avenue invite visitors to experience this unique and empowering initiative firsthand. The mirrored messages aim to foster a sense of solidarity among women and serve as a reminder to reach out to others for support, particularly during challenging times.

This collaboration between DLF Malls, WhatsApp, and the global privacy campaign for women is praiseworthy for its forward-thinking approach. By integrating technology with a secure and private space, it encourages women to have open conversations and support one another, addressing important issues that affect them. The Mirrored Messages feature demonstrates a commitment to innovation and inclusivity, bringing a positive change to the lives of countless women who visit DLF Malls.

 

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DLF Malls Partners with Global Privacy Campaign for Women, Introduces Innovative Mirrored Messages

DLF Promenade and DLF Avenue, leading shopping and entertainment destinations in New Delhi are proud to announce their integration with the global privacy campaign for women, in collaboration with WhatsApp. For the first time in India, DLF Delhi Malls will introduce an innovative feature called “Mirrored Messages,” aimed at empowering women and encouraging open conversations on important issues.

The concept revolves around the installation of special mirrors in the restrooms at select locations within DLF Malls. These mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other.

Here’s how it works: WhatsApp will incorporate new 4K LED technology in an unprecedented manner by installing high-spec screens behind mirrored Perspex, seamlessly blending with the existing bathroom setup. The screens will display animated graphics triggered by motion, such as using soap dispensers in front of the mirror, revealing hidden messages that will only be visible when someone approaches. When they step away, the message will vanish without a trace, mimicking the disappearing messages feature on WhatsApp.

The Mirrored Messages feature not only ensures the highest quality and accuracy but also allows for customized messages that can be tailored to different-sized and shaped mirrors in our locations. It offers a scalable solution that seamlessly integrates with the bathroom environment while prioritizing privacy.

“WhatsApp is committed to providing a safe and private space for users to have their most personal conversations,” stated Sandhya Devanathan, Vice-President at Meta India, the parent company of WhatsApp. “Through this collaboration with DLF Malls, we are spreading awareness about the importance of checking in on a friend or a loved one. By encouraging women to support each other and speak up, we hope to make a positive impact in their lives.”

DLF Promenade & DLF Avenue invite visitors to experience this unique and empowering initiative firsthand. The mirrored messages aim to foster a sense of solidarity and serve as a reminder for women to reach out to others for support, especially during challenging times.




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