India’s first home-grown and fastest-growing social live-streaming platform, Bolo LIVE joins hands with an English professional football club based in London, Watford FC, with the advent of the world-famous English football Premier League. The English Premier League 2021/22 edition has kickstarted on Friday, August 13, 2021.
Highlighting the team’s performance at the ongoing English Premier League, the partnership is aimed at driving engagement and promoting around Watford FC’s content through match snippets and exclusive bytes. The content is specially curated on the Bolo LIVE platform and is localized in Hindi for Indian football lovers. Also, there will be exclusive LIVE streaming sessions by sports experts from Watford FC on the Bolo LIVE app to have a heart-to-heart with football fans.
Commenting on the partnership, Varun Saxena, CEO and Founder, Bolo LIVE said: “We are excited to partner with Watford FC and are elated to be part of the iconic English Premier League. We are confident of creating some magic through the ongoing football extravaganza with exclusive content from Watford FC in form of exciting live sessions and videos. We are delighted that the Bolo LIVE app is becoming the platform of choice for the global players to expand their market reach in regional markets and local languages.
Watford has activated the official handle #WatfordFC to share all key content updates with Bolo LIVE’s language audiences for sharing all the football-led content and driving engagement with the users. The account will also provide access to the users to match schedules and other important updates related to the game. Users will also be able to enjoy exclusive behind-the-scenes match snippets, along with previews and reviews of the match.
Commenting on the partnership, Watford FC Commercial Director Paul O’Brien said: “We are happy to join hands with made-in-India social live streaming platform, Bolo LIVE. Through this partnership, we aim to bring unique and localised content for football lovers residing in India. Throughout the year, we hope to engage with fans and help them start following our club both on and off the pitch.”