Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, today announced that Eros Now, its cutting-edge digital over-the-top (OTT) platform, has partnered with Metrological, a cloud-based TV app store and content distribution platform providing seamless integrated app and OTT experiences to MVPDs.
Eros Now has access to over 10,000 digital film rights across Hindi and regional languages from Eros’ internal library as well as third party aggregated content, making it one of the largest Indian movie offering platforms around the world. By joining the Metrological App Store, this wide-ranging library of Bollywood and regional language films, music videos, TV shows, originals and more will now be made available to operators that reach over 40 million homes.
Commenting on the association, Rishika Lulla Singh, CEO, Eros Digital says, “With increasing consumption of cross border content and popularity of Indian films, we are excited to announce our collaboration with Metrological and expand Eros Now’s global presence. Eros Now’s extensive premium content will now additionally reach millions of households, giving us the flexibility to customize consumers’ viewing experiences.”
“MVPDs are increasingly looking to offer tailored and regional programming options to their subscribers with premium apps and OTT services that are integrated with their TV experience,” said Robert Cloudt, Head of Content Management and Strategy at Metrological. “We look forward to helping Eros distribute their unique Bollywood content via our TV app store to more than 40 million households. With just one, single app we are eliminating the technical complexity that normally applies when a content provider on-boards apps across multiple operator networks and devices.”
Eros Now will be available as part of Metrological’s App Library that currently consists of 300+ apps. Leveraging Metrological’s Application Platform, Eros only has to develop one app that will run on all operator networks and devices using the Metrological Application Platform framework approach. Full lifecycle support for apps, as well as access to business intelligence data and marketing analytics are additional benefits to Eros. The Metrological Application Platform is built on a device and software agnostic browser based framework.