Future Generali India Insurance Company Limited (FGII) has collaborated with United Way Mumbai, an NGO working in urban and rural communities across India, to identify prevailing challenges in the community and envisage and implement impactful solutions. This partnership aims to implement meaningful interventions that can improve the health and early learning abilities of children aged six months to six years from disadvantaged communities.
To give a boost to this initiative, FGII has created a unique annual report that provides financial information on the year gone by, presented in a refreshing culinary format. The report pays homage to its Indo – Italian partnership and has been designed as a recipe book comprising specially curated Indian, Italian, and fusion recipes. In an industry-first CSR initiative, the annual report is available on Amazon.in.
One can contribute to this cause by ordering this book on Amazon.in for Rs. 199. The amount contributed by an individual will be directly shared with the NGO partner, United Way Mumbai. The proceeds received from this initiative will be utilised towards the cause of child nutrition and development. Future Generali India Insurance vows to match the amount ‘Rupee for a Rupee,’ thus amplifying the initiative’s impact.
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance says, “Future Generali is a brand that stands for Simplicity, Innovation, Human Touch and Ownership. This brand philosophy encompasses our stakeholder interactions as well as the various innovations brought to life at FGII. We looked at our Annual Report as a yet another opportunity to not just bring life to an otherwise standard, mundane document by making it visually appealing and a culinary delight but also leverage this innovation towards making a meaningful impact.”
She further adds, “Children from disadvantaged communities form an integral part of our society and need nurturing. Through our partnership with United Way Mumbai, we hope to add value to the lives of these children. As a brand that emotes empathy, our aim is to promote inclusive growth by empowering the children of today so that they can shape a better tomorrow for themselves.”