Adani Wilmar Ltd. has rolled out a new campaign for their flagship brand in edible oil – “FORTUNE” for its Sunflower Oil Variant. In an association with Paytm, the campaign brings exclusive cash back offers for its customers. The campaign assures that buying a Fortune Sunflower Oil pack gives their consumers up to 100 Rupees Paytm cash, also they can have a chance to win exciting prizes throughout this promotional campaign.
For over a decade, Fortune has helped the home-maker in cooking delicious food with its range of healthy cooking oils and now to reward its loyal and valuable customers Fortune has brought this cash back offer. It is a limited period offer valid up to 15th March.
The campaign shows that on purchase on every 1ltr pouch and 5ltr jar of Fortune Sunflower Oil, an assured Paytm cash back of Rs.30 and Rs.100 respectively will be given to the customer and customers stands a chance to win other exiting prizes worth Rs.1 Cr like 2BHK flat, car and gold coins, which itself sound quite interesting and enticing for a customer.
Also, sharing thought on this campaign Mr. Rohit Markanday, Senior Manager – Trade Marketing, Adani Wilmar says “As this the first of its kind consumer promotion in edible oil category, we wanted to create high decibel visibility campaign. To give an analogy of defence, if ATL campaign act as an air strike and then BTL campaign act like foot soldiers; it captures the attention of “Customers when they are out of home”. As a strategy we did not want to leave any touch point of customer contact, so we selected a right visibility mix of Buses, Bus Q shelters , Bill Boards in all the 4 southern states along with EMUs in Chennai. To implement this strategy, we roped in Organized Outdoor Options. We appreciated their efforts in providing the vantage location in the key cities of all the 4 southern states and swiftly rolling out the campaign from the date of brief.Besides this we have done extensive branding of category inside the Modern Trade Stores and an extensive POP drive in GT.”