Future Group & Akshay Kumar’s Bengal Warriors rope in Rooter
Raids, tackles, scorpion-kicks, fakes…..all these and more are the buzzwords during the latest sporting season as things start to get exciting in the 5th season of the Pro-Kabaddi League. Adding to the excitement and the fever-pitch fan frenzy will be Rooter, India’s first and only real-time engagement platform for like-minded sports fans spread all across the globe, as it associates with Bengal Warriors as its official fan engagement partner. The maverick team, powered by Future Group and co-owned by the most versatile and bankable Bollywood superstar Akshay Kumar, comprise some of the most formidable talent in the league. With names such as Surjeet Singh, Ran Singh and Rahul in defense and Deepak Narwal, Maninder Singh and poster-boy Jang Kun Lee as its star raiders, Bengal Warriors is a team others in the league always keep an eye out for.
Over the last 5 years, the Pro-Kabaddi League has been a boon to rekindle the waning popularity of one of the most unique and popular sports in India, Kabaddi. Combining the raw power of the game with the nuances of technology, Rooter will share all the key data, stats and insights with the fans of Bengal Warriors. Through its live match prediction feature, Rooter hopes to add to the excitement quotient of the action manifold, apart from bombarding Bengal Warriors fans with all the detailed numbers on their favorite players and expert analysis on the team’s performance.
Commenting on the association, Piyush, Founder and CEO, Rooter said, “The Pro-Kabaddi league has been a revelation and a hope for a surge in popularity of Indian sports. Thus, it gives us great pride and pleasure to associate ourselves with Bengal Warriors, one of the most recognizable teams in the league, co-owned by two goliaths of the entertainment and business world-Akshay Kumar and the Future Group respectively. Rooter aims to provide dedicated team forum for Bengal Warriors representatives to directly interact with their fans and also act as a platform for buying and selling tickets as well as merchandize. Most importantly, through this association, we aim to encourage and motivate our users following other sports to explore the glorious world of Kabaddi, while letting out the Bengal Warriors roar loudly.”
Elaborating further on the association, Sandip Tarkas, CEO, Bengal Warriors said, “Rooter has established its name as the most successful sports fan engagement platform in India. It has a rapidly expanding user base and provides some of the most exciting features that makes a sports event far more exciting for the fans. Through this association, we want to tap in the existing user base of Rooter and connect with our fans through this wonderful app. We also plan to promote our tie-up with Rooter on all our media channels and initiate a series of contests to provide tickets and merchandise to our dear fans on Rooter. It also gives the players and representatives at Bengal Warriors to connect with our fans and share their love for the team.”