Lionsgate India has launched a noteworthy initiative to bring the community experience of watching movies in movie theatres to live streaming, in partnership with Facebook India. Lionsgate Live! A Night at the Movies is a month-long campaign featuring four Fridays of complimentary movies streaming LIVE on Facebook. While the campaign was conceptualised by Lionsgate US, Havas Creative Mumbai will be executing the India communication with local flavour further enhanced by celebrity collaborations.
The storied Hollywood production company has lined up series of four live film screenings on four consecutive Fridays, for free, to raise funds for GiveIndia, a consolidated NGO platform working towards the rehabilitation of COVID-19 victims. Most importantly, audiences will have the chance to join Lionsgate India in showing support for those affected by the pandemic in the country. People will be able to donate via Facebook Fundraiser tool while watching their favourite movie.
Further, Twilight series starrer, Peter Facinelli and Now You See Me franchise famed Jesse Eisenberg have shared special video messages to extend their support to Lionsgate India in this noble initiative. Also, on board are Bollywood celebrities including Ananya Pandey, Anil Kapoor, Sanya Malhotra and Raveena Tandon who are supporting the cause. Globally, this initiative has received huge appreciation, witnessing Hollywood stars like Jamie Lee Curtis, Gerard Butler, Margot Robbie and many more extending their support and joining this initiative.
Mr. Rohit Jain, Managing Director Lionsgate South Asia said, “In these unprecedented times, Lionsgate has launched this global initiative to support families of millions of people who have been impacted by COVID-19. For this initiative in India, we have partnered with Facebook to create a fundraiser, the proceeds for the same will be contributed to reputed NGOs helping fight this pandemic. This will be a unique opportunity for viewers to extend their support and donate for this charitable cause. Moreover, we are delighted to rope in Ananya Pandey for this cause who will support us to spread awareness on this property.”
Commenting on the collaboration, Arindam Sengupta, Managing Partner – West & South, Havas Creative Mumbai said “We are honoured to collaborate with Lionsgate to extend their global initiative in India for such a noble cause. In such unprecedented times, we all should do our bit, and LionsgateLIVE is a one such opportunity for Havas Creative.’’
Over the next few Fridays on Lionsgate India’s FB page at 8pm, there will be screenings of four popular films from the studio’s library:
May 8: Twilight
May 15: Now You See Me 2
May 22: The Hunger Games
May 29: Wonder
Tune in on the link below at 8 pm every Friday, hit the donate button before, during or after the screening. Enjoy!
Link to Lionsgate India’s FB page.