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Hungama partners with Flipkart to offer premium content experience

MediaInfoline November 21, 2019
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Hungama partners with Flipkart to offer Flipkart consumers easy access to its premium services and to avail premium content experience out of it. Shoppers on Flipkart will now have the option to redeem Flipkart SuperCoins, for a premium subscription of Hungama Music, a leading music streaming platform in India and Hungama Play, one of the most popular video streaming platforms in the country. This membership can be accessed in the ‘Flipkart Plus Zone’ on the Flipkart platform.

As a premium content experience, consumers to earn a year-long subscription for Hungama Play Pro in exchange for 200 SuperCoins, or Hungama Music Pro in exchange for 100 SuperCoins. The partnership will also enable consumers who aren’t Flipkart Plus members to earn 3-month subscriptions for Hungama Play Pro and Hungama Music Pro by redeeming 50 SuperCoins on each platform.

Speaking about the association, Siddhartha Roy, COO, Hungama Digital Media said, “At Hungama, we have always believed in creating enriching experiences for our users. We were the first in the industry to gamify streaming and create an innovative loyalty program of our own called Hungama Rewards. This program rewards users for every action they take on our music and video platforms allowing them to exchange the coins earned for exciting physical merchandise and digital experiences. Our partnership with Flipkart leverages natural synergies between the two programs and takes our commitment to gamification a step further while making shopping a rewarding experience for their users.”

Speaking about the partnership, Prakash Sikaria, Vice President, Growth & Monetization, at Flipkart said, “With SuperCoins, our customers will now be rewarded for doing everything they love, while gaining access to a host of never-before-seen rewards and services, offering greater value, flexibility and choice. We are delighted to partner with Hungama, a leader in the field of digital entertainment, while giving our consumers the platform to enjoy Hungama Music and Hungama Play’s premium library of music, movies, short-format videos, original shows and more.”

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