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IDFC FIRST Bank and BIG FM partners for TreePublic 2.0

Madhushree Chakrabarty December 22, 2020
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BIG FM and IDFC First Bank partners once again for their campaign, TreePublic 2.0 which is focussed on throwing light on the importance of tree plantation and encouraging everyone to make a difference. And, this year the radio network has set the bar up and is focussing on the ideology of Environment First and IDFC First Bank will patron it all across India. As a part of the campaign, the bank plant a new sapling for each new savings account is opened and helps the listeners to watch their sapling grow with their wealth.

The two of the partners will also be distributing India’s first-ever Bio-Degradable masks. The campaign will also be focussing on Environment First Heroes. In this phase, the stories of the people will be brought forward who have contributed to the environment, even during this lockdown period.

Speaking about the cause and collaboration, Sunil Kumaran, Country Head – Product, Marketing & THWINK BIG, BIG FM commented, “This has been a challenging year for all of us, the pandemic has impacted millions of lives and the environment. Using our platform and its extended reach to make a difference has been one of the most revered honours. We understand the importance of keeping our environment clean and green, and therefore pledge our support to the ‘TreePublic 2.0’ campaign. We are glad to collaborate with IDFC FIRST Bank once again for this initiative. We aim to raise the bar of awareness across but also add further insight and value by encouraging society to do their bit.”

Adding to this, Mr. Amit Kumar, Head – Retail Liabilities, IDFC FIRST Bank, said, “At IDFC FIRST Bank, we have always believed in keeping customers at the core of all our initiatives and also taking significant steps towards preserving our environment. Commemorating the second anniversary of IDFC FIRST Bank, we are delighted for our campaign ‘TreePublic 2.0’ initiative in partnership with BIG FM. Through this collaboration, we are encouraging people to plant a tree for every Savings Account opened from December 18, 2020, to January 26, 2021. Customers now not only have the chance to grow their wealth with 7% interest per annum on their savings account but would also be able to contribute to a better and greener tomorrow for future generations. Last year, we planted 70,000 trees through this initiative. This year, we pledge to plant over 1,00,000 trees under ‘Treepublic 2.0.”

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