Insecticides (India) Ltd. (IIL), listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) and a key player in India’s crop protection and nutrition sector, has extended its collaboration with Bollywood superstar Ajay Devgn, their brand ambassador. This stride follows a positive market reception, reflecting a mutual dedication to empower farmers nationwide with the latest technology.
With a sales and marketing team of about 500 and dedicated team of over 1000 crop advisors, the company is set to launch a large-scale campaign once again this year, aiming at enhancing farmers’ productivity and safe and judicious use of crop protection solutions.
Mr. Rajesh Aggarwal, Managing Director of Insecticides (India) Limited, stated, “We are excited to continue our collaboration with Mr. Ajay Devgn, whose broad appeal and commitment align our mission of empowering farmers. The extension of this partnership intends to augment IIL’s outreach efforts, particularly in educating farmers about our innovative solutions designed to improve agricultural productivity sustainably, and also making them aware about the responsible use of crop protection products. We believe that his influential presence, coupled with the credibility of IIL’s Tractor Brand range of products, will further penetrate existing markets and explore new avenues for growth, while strengthening connections with farmers at the grassroots level across India.”
Last year, IIL launched a compelling anthem for its flagship brand “Tractor Brand”, featuring the leading Tractor Brand range of products. The campaign sought to inform and inspire farmers while highlighting the brand’s offerings with a lively blend of music, dance and information, presented in regional languages to appeal to India’s incredible diversity.
This year, the campaign is more exiting and aggressive so that farmers can retain the same and opt for the latest technology which can give them a safe and sustainable use.
As IIL enters its next phase of growth, the company anticipates that the renewed partnership with Mr. Devgn will elevate their brand value and enable them to connect with farmers of all sizes across the country.
