IMAX has announced a partnership with Paytm, India’s largest mobile payment & commerce platform, to launch a unified IMAX ticketing platform across India and create unique experiences for movie fans.
Moviegoers can now visit www.imax.com/india or download the Paytm app tobenefit from a seamless booking experience to watch their favourite blockbuster movies on IMAX screens. The app will be integrated with the ability to view showtimes and purchase tickets at all IMAX® theatres across India, as well as provide exciting information about films and IMAX technology.
Under the new partnership, Paytmand IMAX will host exclusive blockbuster premieres. These fan-only, exclusive events will take place on Thursday eveningsbeginning 15 February across all 13 IMAX theatres in India, with additional locations to launch in 2018. IMAX fans will receive a red-carpet welcome along with complimentary food, beverages andlimited-edition merchandise. IMAX will also introduce a program offering upgrades to its loyal customers in 2018. On February 15, Marvel’s highly anticipated Black Panther will mark the first blockbuster film premiere in the series.
Madhur Deora, Chief Financial Officer & Senior Vice President – Paytm said, “Our partnership with IMAX will help us offer a superlative ticketing and movie-watching experience. This will help us establish a long-term relationship with movie-goers as they will now be able to enjoy the most luxurious cinematic experience ever.”
“At IMAX we are committed to delivering the most immersive cinematic experience in the world that makes audiencesfeel like they are part of the movie.We are committed to growing our presence in India and are excited to partner with Paytm to create one-of-a-kind experiences for fans and make buying tickets for the biggest blockbusters in IMAX quick and hassle-free,” saidJohn Schreiner, Senior Vice President,Theatre Development, Russia, CIS, Middle East and South Asia – IMAX Corporation.