Josh Partners with BQ Prime to Power Business Insights via Short Video Format

Josh Partners with BQ Prime to Power Business Insights via Short Video Format

Josh, India’s fastest-growing and most engaged short-video app, has partnered with India’s leading business and financial news brand, BQ Prime (formerly Bloomberg Quint) to provide news and informational content to its users. As part of the one-year strategic partnership, Josh has on-boarded BQ Prime to its platform to make the latter’s reportage on business and related topics available in engaging video formats.

Through the collaboration, Josh users will be able to access BQ prime’s business insights including analysis on finance, stock markets, economy, policy, law, and more on the app. The partnership will enable both companies to democratize access to credible information on business and economy by leveraging the power of short-video content.

Sunder Venketraman, Head of Content and Creator Ecosystem, Josh said, “At Josh, we have always strived to enable access to quality and diverse content to our wide user base. Today’s audience, especially the young demographic, is driven and passionate about the content they consume and depend on digital mediums for easy access to informational content. To cater to this evolving need of users to consume news in engaging formats, we are pleased to welcome BQ Prime to Josh. The partnership will provide our users across the country seamless access to business news and enable them to stay in touch with the latest news updates in a snackable video format.

Niyati Rajput, Head of Growth and Subscription, BQ Prime said, “At BQ Prime, we are committed to bringing analytical and insightful coverage across economy, business, policy, and more to our readers. As short-form content grows in popularity, it gives us an opportunity to engage with the audience in newer formats and make news easy to access and interesting. We are excited to introduce our curated news to Josh users and reach a wide user base across the country.”

Josh users can now follow BQ Prime and get updates on the latest news on their feed. The partnership is another step towards Josh’s efforts to bring high quality informational content to cater to the various content needs of the users.

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