Joy Personal Care, a leading Indian skincare brand from the aegis of RSH Global, today announced its partnership with Kolkata Knight Riders (KKR), as associate sponsors for the upcoming T20 cricket series. As a part of this association, the logo of Joy Personal care will feature on the team’s official jersey. Additionally, Joy personal care will enjoy significant on-ground visibility for all games played at home ground.
As a part of the collaboration, the team will endorse the brand and will be involved in a series of initiatives to engage with the large fan base of KKR. Joy Personal Care and KKR will also work together to create a unique TVC and digital content across social media platforms which will convey the brand’s messaging.
Sunil Agarwal, Chairman, RSH Global said, “It’s an incredible honor to be the official partner of one of the most decorated T20 franchise, Kolkata Knight Riders. Just as for KKR, Kolkata is home ground for us as well, and what better way to strengthen our market position and brand recall than an association with a religion like cricket. The team has been a household name right from the start and with this partnership, we aim to reach audiences beyond physical and geographical boundaries.”
Poulomi Roy, Chief Marketing Officer, RSH Global said, “Our association with KKR will mark a beginning of an exciting phase for us. As a skincare brand, our association with this celebrated and loved team, will formulate a unique way to turn the tables and call forth a change in breaking the gender stereotypes. We truly believe that this partnership will create new opportunities for the brand to socialize. This is our first innings with most followed T20 series and we look forward to a long and mutually rewarding association.”
Binda Dey, CMO, Kolkata Knight Riders, said, “Similar to KKR, Joy Personal Care has its roots in Kolkata, a brand that started its journey in the City of Joy and has found success nationally. It brings us immense pride to have them on board as the associate sponsor, together we look forward to having a great season and connecting with fans in Kolkata and across the country.”