Koo App & Fortis Launch Campaign – #ExamBuddy

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To help students manage exam-related stress and anxiety, India’s multi-lingual micro-blogging platform – Koo has launched a special initiative #ExamBuddy in collaboration with Fortis National Mental Health Program, Fortis Healthcare. The three-day interactive program will be held between 8.00 PM and 9.00 PM from November 26 – 29, 2021, and has been curated specially for students and parents. The live sessions and ‘Ask Me Anything’ would be conducted in multiple Indian languages by an expert team of psychiatrists and psychologists under the guidance of Dr. Samir Parikh, Director-Fortis National Mental Health Program, Fortis Healthcare. The team of Mental Health Experts would provide much-needed information and support on how to develop study skills, along with inculcating examination related skills and managing the stress related to exams prior to the 10th and 12th board examinations.

The campaign aptly named #ExamBuddy will be available in various languages – Hindi, Telugu, Tamil, Gujarati, Marathi, Bengali and Kannada – and will benefit Koo users from across the country. Users of the Koo App – a Made-in-India platform for expression – will gain crucial insights on handling stress effectively both prior to and during the duration of the board exams by engaging with the experts from Fortis. The Koo App will facilitate the interaction through Google Meet.

Speaking on the campaign #ExamBuddy and the dire need to combat exam-related stress in an effective way, a Koo spokesperson said, “Koo – as an innovative platform – promotes dialogue between people on a variety of important topics across a slew of native Indian languages. The issue of exam-related stress is something almost every student and their parents go through. Thus, a freewheeling chat with experts in native languages could help students and parents manage their stress levels better. We believe that social media platforms can play a significant role in knowledge sharing on key issues like stress management and combating exam fever to help build a happy India.

 Dr. Samir ParikhDirector-Fortis National Mental Health Program, Fortis Healthcare shared, “Each year a huge number of students and their parents experience significant stress that builds upon account of the pressure of examinations. It’s always better to discuss and express what one is feeling through conversations. Providing the right tools and skills which have a scientific basis to students and their parents are crucially important in helping them manage their anxiety and perform at an optimum level. It’s imperative that exams be seen as a methodology to teach students critical life skills and not just as a mechanism to procure marks.”




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