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Koo Partners with CleverTap to Connect with Millions of Users


Koo, India’s micro-blogging platform partnered with a SaaS-based mobile marketing company, CleverTap. The partnership is aimed at Koo to help achieve the goal of connecting with its millions of users.

The decision comes after witnessing a steady success rate since Koo’s leadership partnered with CleverTap for their first product, Vokal.

The partnership is founded to engage app users via in-app and push notifications using CleverTap’s real-time, data-driven insights that lead to high user engagement and retention.

CleverTap co-founder and CEO Sunil Thomas says, “We are very excited to partner with Koo. Koo’s understanding of user experience and expertise in promoting regional content is uniquely complementary to CleverTap’s omnichannel marketing platform. With our passion for enabling brands to deliver highly successful marketing campaigns and delightful end-user experiences, we are excited to help Koo gain a deeper understanding of user behavior that will help them achieve their goal of connecting with 100 million users this year.”

As per the Google KPMG report, the Indian internet user base will increase to 735 million by the end of 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by the end of 2021, while English users are expected to grow at only 3% reaching 199 million within the same period.

Commenting on the partnership, Mayank Bidawatka, Co-founder, Koo said, “As a product, Koo has evolved and grown phenomenally over the last year. The team constantly strives to make the app more user-friendly by enhancing both the products and the entire customer experience. Our partnership with CleverTap will be instrumental in creating actionable user segments and keeping users engaged on our platform. We believe that CleverTap’s real-time insights and omnichannel solutions will not only help us establish a stronger connection with our existing users, but also attract more customers. Through this partnership, we are confident in our ability to increase clickthrough rates and achieve a double-digit increase in the overall app sessions”.


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