Kurl-On and Amazon Join Hands


Kurl-On Enterprise Ltd., India’s leading home comforts company today announced its strategic partnership with Amazon India launching an exclusive range of sofa collection, taking its excellence in comfort to the living room category. Kurl-On is the first company in the sofa category to launch a brand store at Amazon India giving users an improved browsing experience.  The partnership will help Kurl-On reach out to a very large base of online consumers across the country while it helps Amazon launch the furniture portfolio in its home segment. The initiative will help strengthen the brand equity of Kurl-On increasing its reach across the country.

Kurl-On will offer its world class ranges of sofas that offer variety in terms of function and aesthetics to the new age consumers. The product range has been developed considering the buyer behavior patterns offering a collection ranging from contemporary & modern styles to classical & traditional.

Speaking on the initiative, Mr. Ravi Sahgal, Executive Vice President & Business Head-Kurl-On, said, “It’s a pleasure for us to partner with an ecommerce giant like Amazon India and launch the brand store at the platform. Kurl-On has more than 50 years of experience in providing mattress & home comfort solutions, so it was a logical step for us to expand our range of sofas leveraging on our core expertise of cushioning, ergonomics & comforting. The initiative is mutually positive as it helps us expand our offerings to the consumers on the digital platform. We believe, ecommerce is probably creating the biggest revolution in the retail industry, and this trend would continue in the years to come.”

“Sofa is the undisputed king of the leaving room from all times and even more so with Indian’s evolving lifestyles. Hence offering comfort and design; all in one from India’s leading Super Brand Kurl-On.”, he added.

“We are excited to be the partner of choice for Kurl-On to launch Kurl-On 2016 Sofas collection on Amazon.in, enabling an easy and convenient access to this great sofa collection that marries ergonomic design and trendy aesthetics for our customers. This aligns with our vision of enabling customers to find, discover and buy anything that they wish to buy online and have a delightful shopping experience every time they shop on Amazon.in,” said Mr. Sumit Sahay, Director  Category Management, Amazon India.

“We are the fastest growing eCommerce marketplace in the country today and this tie-up is a validation of the faith customers as well as brands place in our platform,” he added.

The range of sofas manufactured in Kurl-On’s world class facility situated in Bangalore, undergoes strict quality control ensuring the best quality. Entailing the use of ‘best in class’ materials and treatment for wood and foam, the product range boasts of not only the ergonomic design but also of pleasing and trendy aesthetics.

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