Loco partners with LiveLike to enhance gaming fan experiences

Loco and LiveLike partnership: Enhancing the gaming fan experience.


Loco and LiveLike have teamed up to provide interactive features and a loyalty rewards program for gamers, aiming to enhance the live-streaming experience and engage the gaming community.


Our Analysis and Commentary

Loco and LiveLike Partner to Elevate Fan Experiences in Gaming

In the fast-growing esports and live-streaming industry, Loco and LiveLike’s partnership stands out as a game-changer. This collaboration aims to revolutionize the live-streaming experience for users and offer interactive features that enhance engagement within the gaming community. The introduction of a loyalty rewards program is a bold move that will undoubtedly propel Loco to new heights.

By utilizing the LiveLike platform, Loco has successfully tapped into the power of gamification to drive brand affinity, retention, and loyalty among its users. The introduction of quests, where users can earn points and unlock premium perks, adds a thrilling element of competition and encourages active participation. The overwhelmingly positive response observed during early testing, with over 1 million users initiating quests and a high completion rate, proves the effectiveness and popularity of this feature.

The four distinctive types of quests, designed to engage and reward users at different levels, showcase Loco’s commitment to catering to a wide range of gaming enthusiasts. Offering customized and exclusive merchandise giveaways, meet and greets with top streamers, discount codes for in-game items, and more, Loco has succeeded in creating an immersive and fulfilling experience for its dedicated community.

The integration of polls emphasizes the importance of community engagement, allowing users to share their thoughts and fostering a sense of inclusivity. This interactive feature not only enriches the user experience but also encourages user registration, leading to a more vibrant and involved gaming community.

Loco’s dedication to turbocharging fan experiences within the gaming industry is evident in its impressive growth. With 60 million registered users, rapid daily active user growth, and a substantial increase in watch hours, Loco has firmly established itself as the go-to platform for India’s gaming community. The addition of innovative features through its partnership with LiveLike will only further solidify its position as a leader in the esports and live-streaming space.

Anirudh Pandita, Co-Founder of Loco, articulates the aspirations of the platform perfectly. By offering opportunities for fans to engage with streamers in unprecedented ways, Loco ensures that each user feels like a super fan rather than just a face in the crowd. This focus on personalization and creating a unique experience for users sets Loco apart from its competitors and is indicative of their commitment to delivering value to their dedicated community.

LiveLike CEO/Co-founder, Miheer Walavalkar, acknowledges the incredible potential that lies within the gaming community. By partnering with Loco, LiveLike raises the bar by providing an unparalleled experience that harnesses the passion of gamers, game fans, and live streamers. This collaboration symbolizes the industry’s continuous evolution and the determination to offer gamers an extraordinary and unforgettable experience.

In conclusion, Loco and LiveLike’s partnership signifies a remarkable step forward in revolutionizing fan experiences within the gaming world. Through the incorporation of gamification elements, interactive features, and personalized rewards, Loco has solidified its position as a platform that values and prioritizes its users. Their commitment to continually enhancing the live-streaming experience ensures that fans will always have something to look forward to and be engaged with. Loco’s positive trajectory and the enthusiasm it generates among its loyal community are a testament to their success in delivering on their mission of turbocharging fan experiences.


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Loco partners with LiveLike to turbocharge fan experiences with a new loyalty rewards program for gamers

Loco, the world’s leading independent esports and live-streaming platform has partnered with LiveLike, a leading audience engagement suite. Together, Loco and LiveLike aim to enhance the live-streaming experience for users and provide innovative, interactive features to the gaming community.

Through this partnership, Loco is using the LiveLike platform, which was built to drive brand affinity, retention and loyalty, identify superfans and reward them by allowing them to complete quests, unlock status badges, and earn points that can be redeemed for prizes. Loco has begun to introduce users to the quest feature, available within every livestream, encouraging users to participate and take their viewing journey to new heights. In early testing, Loco has had an overwhelming response, with over 1 million users initiating a quest, and 70% successfully completing at least one.

Loco has introduced four distinctive types of quests – Daily, Fan, Top Fan and Super Fan, carefully designed to engage and reward its users. Based on each quest, users can earn points by time spent watching live streams and unlock premium perks by sending stickers to streamers. LiveLike’s platform seamlessly facilitates all of these quests, efficiently converting points into currency and keeping track of completed quests to update user accounts accordingly. The fan rewards encompass a range of exciting benefits, such as customized and exclusive merchandise giveaways, opportunities to attend meet and greets with top streamers, discount codes for e-commerce and in-game items, and much more. Through these engaging quests and rewards, Loco aims to provide a captivating and fulfilling experience for its users within the gaming community.

Additionally, Loco has also introduced polls, another interactive feature from the LiveLike suite. This integration not only encourages user registration but also enables participants to share their thoughts, promoting a vibrant community and fostering a sense of inclusivity.

Commenting on the partnership Anirudh Pandita, Co-Founder, Loco, said, “At Loco, we are on a mission to turbocharge fan experiences, ensuring that each user feels like more than just another person in the crowd. Our partnership with LiveLike allows us to take interactivity to new heights, providing opportunities for fans to engage with streamers in ways they never could before. With Loco, you can truly be a super fan, and that’s the value we strive to deliver to our dedicated community. Exciting new features are already being introduced on our platform, and we are eager to showcase what’s next to our creators and users.”

Miheer Walavalkar, LiveLike CEO/Co-founder, said, “Gamers, game fans and live streamers have set nearly every key trend in our industry over the past few years, yet there is still so much more that can be done to harness their passion. I am incredibly impressed by what Loco has built in such a short amount of time, starting by identifying and successfully connecting with the gaming community in India, and proud that they have chosen LiveLike to raise the bar by providing an unparalleled experience.”

Loco has captivated millions of users with dynamic content that showcases popular gameplay videos of beloved titles such as Battlegrounds Mobile India, Free Fire Max, Valorant, CS GO, Dota 2, Call of Duty, FIFA, and more. Since June 2020, Loco has grown to have 60M Registered Users (with 9x year-on-year daily active user growth); 600K+ streamers (with 4x year-on-year creator sign up growth); and 20M Monthly Watch Hours, which is nearly 4x of the nearest competitor. Today, highly active users spend 60+ minutes on Loco daily watching live content, making it the go-to choice for India’s gaming community.


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