magicpin, India’s largest platform for discovery and savings in offline retail, has entered into a first of its kind partnership with Republic Media to spread magicpin’s message to a wider audience across Bharat. This partnership will ensure that the message is delivered to millions of consumers, retailers and brands across the length and breadth of the country.
magicpin and Republic Media will jointly create content that will be aired on Republic Media and its associated channels. This will include unique user-generated content shared by customers, retailers and brands that will highlight the benefits of a hyperlocal shopping experience that is a win-win for all stakeholders.
The partnership will include media coverage on Republic TV, Republic Bharat and digital channels including magicpin’s social media handles.
Arnab Goswami announced the partnership deal formally on Tuesday, 14th December during prime time debate at 10 pm.
Speaking about the partnership on live TV, Arnab Goswami, MD and Editor-in-Chief, Republic Media said, “We are excited to announce our partnership with magicpin, India’s No 1 shopping and savings app. magicpin is on a mission to make hyperlocal absolutely magical. With over 1.7 lakh merchant partners it embodies the glorious Indian entrepreneurial spirit. As India’s economy bounces back and customer habits change, magicpin empowers users to go local. We are excited about this partnership as we are champions of the Vocal for Local mission and this is a great opportunity to do just that.”
magicpin CEO and Founder, Anshoo Sharma said, “We are delighted to announce our partnership with Republic Media which is the voice of Bharat, while magicpin is connecting Bharat’s retailers to its consumers. magicpin stands for offline retail – for millions of stores in our country across food, fashion, electronics, pharma, magicpin brings their products and services to the users’ handset. This enables users to discover and save at these local stores and retailers to participate in the country’s fast-growing online economy. Our partnership with Republic Media is to spread our message of ‘Shop Karo, Save Karo, magicpin pe’ to benefit merchants and customers across the country.
With this strategic media partnership with Republic Media, magicpin plans to expand its reach and get its message across India and reach the consumers and merchants in every corner of the country to build a larger unified hyperlocal network that can help people to shop more and save more.