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MarCom agency Tute Consult joins Clarity Connections

Shreoshree Chakrabarty March 31, 2021

The integrated MarCom agency, Tute Consult announces that it has joined the global agency network of 30 agencies worldwide, Clarity Connections. Clarity is a global integrated communications agency which founded this network. Recently, PRWeek commended it as both winner of Specialist Consultancy of the Year and the Best International Agency.

The network has commenced several joint campaigns globally since its soft- launch in Q4 of 2020. Tute Consult expands its global reach, with the launch of the network, with partners on the ground across all of Latin America, APAC, EMEA and North America, as well as offering clients in-network services such as direct marketing, video production and research capabilities. Clients are able to tap the network’s services through either an always-on model with a hub and spoke approach or on an as-needed basis.

“Clarity’s vision has always been to build a new kind of agency, one perfectly suited for the world businesses operate in today,” said Alex MacLaverty, Global COO of Clarity. “Companies are increasingly looking for an agency that can combine global reach and thinking with the adaptability and agility of a nimble, on the ground team. With Clarity Connections, we are able to provide this to clients, providing best in class services and localized expertise worldwide.”

Adding on to it, Komal Lath, Founder of Tute Consult said, “With this network, we are quite excited to be working with a like-minded set of companies via the hub and spoke method. Not only is this global alliance helpful to learn and bring in localized insights across 30 markets, it also enables us to provide our services globally with companies who are entering India via this network. We have worked with some of them, and it has been a fruitful and enriching experience. We are looking forward to bringing in global PR expertise, best practices and combined growth in the coming months,”

Headquartered in Mumbai, India, Tute consult is over a decade old PR and Marketing Communications agency. They offer the entire Marketing Communications services including Social, PR, Influencer Marketing, along with the core being PR. The esteemed clients that Tute Consult serves range from B2B Services, Retail, Luxury, eCommerce to Personal Care, Hospitality, Corporate, Beauty, tech FMCG etc.


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