MCGM partners with Animal Planet in its endeavour to sensitize citizens of Mumbai
Municipal Corporation of Greater Mumbai (MCGM) has tied up with India’s no 1 wildlife channel Animal Planet to sensitize citizens of Mumbai, especially children, about the importance of wildlife. In a first-of-its-kind initiative, MCGM will launch its 3D Theater located inside V.J.B. Udyan & Zoo, powered with world class content from Animal Planet, starting February 01, 2019. The entry to the theatre will be free for students from MCGM schools; there will be a nominal fee of Rs. 50 for non-MCGM school students/ individuals.
V.J.B. Udyan & Zoo is the first zoo in the country to launch a theatre inside its premises. The soon to be launched cinema with a seating capacity of more than 200 will showcase 4 shows a day. The first show will start at 11:00 hours while the last show will be screened at 16:00 hrs every day. V.J.B. Udyan & Zoo attracts more than 15,000 individuals on a week day while regular weekend entries crosses 30,000. The launch of a new theatre, powered by marquee content from Animal Planet, will give a tremendous boost to the popularity of the Zoo along with sensitizing visitors about wildlife.
Hon’ble Mayor, Shri Vishwanath Mahadeshwar, said, “Following the success of MCGM’s initiative with respect to the Humboldt Penguin Gallery at the Veermata Jijabai Bhosale Udyan & Zoo which has garnered wide ranging interest from the citizens of Mumbai, we are pleased to announce this one of a kind initiative in which MCGM is tying up with Discovery Communications India to bring exciting documentaries from their wildlife channel Animal Planet which will be screened exclusively for the visitors of the zoo. Our aim, through this entertainment led initiative, is to make every Mumbaikar sensitive about the importance of wild life.”
Speaking on the occasion, Ajoy Mehta, Municipal Commissioner, MCGM, said, “The state of art theater at V.J.B. Udyan & Zoo was conceptualized because we wanted to give a new-age dimension of learning led entertainment; with a larger cause of educating the young generation of India about the importance of wild life. We are delighted that Animal Planet has joined hands with us in this unique initiative. Initially, we are starting off with a line-up of 5 shows which will be changed at regular intervals to keep the audiences engaged.”
“We expect natural traction for the soon to be launched theatre. In addition, we will also launch an aggressive school reach out campaign inviting students from MCGM schools to experience the world class theatre,” added Municipal Commissioner Ajoy Mehta.
Zulfia Waris, Vice President, Premium & Digital networks, Discovery Communications India said, “It is an honor for us to work along with MCGM in sensitizing citizens of Mumbai, especially children, about wild life. The initial line-up of documentaries offered to the V.J.B. Udyan & Zoo theatre are entertaining and at the same time thought provoking – emerging from the fascinating intersection of the animal, human and natural worlds. We are confident that this unique initiative will go a long way in engaging and awakening viewers to the need for animal welfare and conservation.”
Animal Planet’s marquee documentaries like ‘Jawai: India’s Leopard Hills’, ‘African Wild’, ‘Mysterious Wilds Of India’, ‘Extinct Or Alive’ and ‘Speed Of Life’ are being be showcased at Mumbai Zoo Theater.