On the occasion of World Ayurveda Day, Medimix, in association with Prasiddhi Forest Foundation has launched a green initiative, Ayurve – ‘Do-It-Yourself’ (DIY) kits for people across all age groups to plant and make this planet greener.
With this initiative, Medimix along with Prasiddhi Forest Foundation aims at spreading joy in planting plants with great benefits like Tulsi and making a huge difference to the community. Each Ayurve-DIY kit consists of a ball of soil, an organically prepared pot and Tulsi seeds. This set-up is easy to assemble where customers must mix the soil with water, fill the organic pot with the mixture and place the seeds on top of the soil.
This will encourage people to grow more herbal plants at home and at the same time spread awareness about the richness of Ayurveda, especially among the younger generation.
Since Tulsi is one of the most revered and widely used herbs in Ayurveda with both spiritual and medicinal significance, Medimix has taken the occasion of World Ayurveda Day to bring the goodness of Fast Acting Ayurveda right into the homes of people.
The brand takes this step to instil the motto of #GrowGreenBeSkinFit on World Ayurveda Day falling on 2nd November 2021
Cholayil Private Limited tradition was established in the 18th century, by one of India’s most respected families rooted in the tradition of Ayurveda. A company that turned to nature for inspiration soon turned into a household name in India. The flagship brand MEDIMIX emerged in 1969 under the guidance of Late Dr V.P. Sidhan. Today, Cholayil Private Limited stands tall as one of the country’s trusted Ayurvedic personal care companies with a successful portfolio of Medimix, Cuticura, Krishna Thulasi, Sadayush Ayurvedic Cure & Care, Dr Sidhan’s Herbal Formulation and Jullaaha (handcrafted exotic Ayurvedic products). The company currently is led by second-generation entrepreneur Mr Pradeep Cholayil and has won many prestigious awards including ‘Medimix’ as No.1 in the ‘Ayurvedic Soap Category’ in 2014, by ‘ET Iconic Brand’ in 2020, by Brand Equity and Femina ‘Power Brand Of the Year’ in 2021. Cholayil Private Limited also has a strong foothold overseas in countries such as Dubai, Saudi Arabia, Malaysia, China, France, Singapore, Germany, Cambodia, South Korea, Guatemala, Sweden, Yemen, U.S.A, Hong Kong, Mauritius and Japan!