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Medimix associates with KKR; brings anthem WashboLorboJeetbore

MediaInfoline October 12, 2020

The Ayurvedic skincare brand, Medimix recently associated with the IPL cricket team Kolkata Knight Riders as their Official SkinFit and Hygiene Partner for this year. This will help the brand to maximize its reach among people.

To keep the spirits high of the game and to further celebrate the collaboration of Medimix with KKR, the brand launched an anthem “WashboLorboJeetbore”.

The anthem is a highly inspirational music video to spread the message of washing hands and encouraging everyone to keep their hygiene intact. The delivery of the message is fun and engaging to reach out to people in a manner that they would do it.

With more than 50 years of Medimix, backed by the science and healing power of Ayurveda, Medimix now extends its Fast Acting Ayurvedic portfolio in the hand washes and hand sanitizers owing to the rising demand. Medimix, known for the skincare and its love to nature has recently launched their new natural products such as sanitizers and hand wash to fight against this harsh pandemic but also to keep our skin soft and gentle with the combinations of anti-bacterial ingredients like Lemon, Tulsi, Aloe Vera, Neem and Turmeric to create invigorating blends that provide 99.9% germ protection and also ensures that they are gentle and soft on the skin, leaving the hand smelling fresh and clean.

To keep us all enthusiastic and safe just like the IPL 2020, the Medimix has associated with the ‘BangalkeRoshogulle’, our favorite KKR, and has released the new anthem, “WashboLorboJeetbore”, to celebrate it with the KKR supporters.

Mr. Pradeep Cholayil, Chairman & Managing Director, Cholayil Private Limited said, “The new cricket season has come as a breather for people in the current situation. People are looking forward to celebrating cricket more than ever before. This was an opportunity for us to further leverage our association with Kolkata Knight Riders and create something which goes well with the ongoing cricket extravaganza. The musical anthem has just done that right, spreading the awareness of personal hygiene in an engaging manner that our TG will relate to during the current cricket season. The performance by KKR players in the video adds to the overall messaging of washing hands and keeping them germ-free.”

Mr. Ashish Ohlyan, Head of Marketing, Cholayil Private Limited said “Medimix’s association with Kolkata Knight Riders is an opportunity for us to spread the message of washing hands in a not so preachy manner. The objective behind making this anthem was to spread the awareness of washing hands, keeping them germ-free powered by our range of Ayurvedic range of hand wash with natural ingredients and keep it highly engaging and relevant at the same time. The anthem features the KKR players also to support the cause and encouraging people to keep their hands’ germ free through the use of natural ingredients.”

Watch the anthem – here


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