Meta teams up with Bollywood actress Karisma Kapoor to encourage parents and kids to utilize safety tools and have a positive online experience on Meta’s platforms.
Our Analysis and Commentary
Meta and Karisma Kapoor’s Partnership Paves the Way for Safer Online Experiences
In today’s digital age, where social media dominates our lives, ensuring the safety and well-being of young users becomes paramount. Meta’s recent partnership with renowned Bollywood actress Karisma Kapoor signifies a pivotal step towards promoting youth well-being on their platforms.
The collaboration aims to encourage both parents and children to make use of the available safety tools, empowering them to have better control over their online experiences. With increasing concerns about the impact of social media on mental health, Meta’s commitment to fostering a positive online environment is commendable.
Natasha Jog, Head of Public Policy at Instagram and Policy Programs, Facebook India (Meta), highlights the significance of this initiative. Their primary objective is to make people, particularly young users, feel safe while using Meta’s platforms. This joint effort with Karisma Kapoor ensures that parents can effectively manage their children’s experiences, fostering an atmosphere of protection and support.
As a mother herself, Karisma Kapoor emphasizes the importance of allowing children to express themselves while maintaining a safe online presence. Social media has evolved into a shared experience for parents and kids alike, pushing parents to actively participate in creating a secure environment. Kapoor’s involvement in Instagram’s “You Decide” campaign underscores her commitment to her children’s well-being, urging parents to support their children’s social media interactions responsibly.
Mansi Zaveri, the Founder of Kidsstoppress, further emphasizes the shared experience of social media for parents and children. By providing parents with expanded roles in ensuring a safe experience, Meta’s initiative resonates with families worldwide. The comprehensive package of safety measures and resources offered by Meta not only reassures parents but also actively involves them in their child’s social media journey.
The “You Decide” digital campaign, bolstered by popular creators and influencers, will play a vital role in spreading awareness among millennials and Gen Z about social media safety. By leveraging the influence of these individuals, Meta aims to empower young users to take advantage of the available tools and resources.
Meta’s commitment to user safety has resulted in various recent updates, including the introduction of Quiet Mode and enhancements to Instagram’s Parental Supervision feature. Quiet Mode allows users to set boundaries, enabling teenagers to exercise better control over their time spent on the platform. The Parental Supervision feature provides parents with crucial insights into their child’s interactions, ensuring a safe online experience.
Furthermore, Meta’s “Family Center” acts as a comprehensive hub for parents and teenagers seeking information on safely navigating the platforms. The integration of daily time limits and notifications further encourages teenagers to establish a healthy balance between their online and offline lives.
Meta’s relentless focus on youth safety is evident through the plethora of tools and updates they have launched over the years. With their ongoing efforts, they are creating a safer space for the younger demographic, emphasizing their commitment to promoting positive and responsible social media usage.
In conclusion, Meta’s collaboration with Karisma Kapoor and their comprehensive approach to youth well-being showcases their determination to foster a protected online environment. By empowering parents and children with the necessary tools, Meta ensures that young users can express themselves freely while maintaining a safe online presence. This partnership serves as a positive step towards creating a generation of digital natives who can navigate social media with confidence and resilience.
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Meta and Karisma Kapoor partner on “On IG You Decide” to help young creators manage their online experience
Meta today announced a partnership with Bollywood Actress Karisma Kapoor, to further spread the message of youth wellbeing on its platforms. The partnership is intended to encourage parents and kids to make use of the safety tools available for their wellbeing and have better control over their experience on Meta’s platforms. This is a part of Meta’s ongoing efforts to help young people have a positive online experience.
Sharing more about the initiative, Natasha Jog, Head, Public Policy, Instagram and Policy Programs, Facebook India (Meta), said, “We want the time spent on our platforms to be meaningful and intentional, and that’s the premise behind this effort. The idea is to make people, especially young users feel safe on our platforms and help parents manage the experience with them. We’re thankful for the partnership with Karisma Kapoor, who is supporting to drive this message with us across India”
Actress Karisma Kapoor said, “Being a parent myself, I want my children to express themselves to their fullest. Social media use today is a shared experience for parents and kids. Parents play a pivotal role in helping create a safe environment through which children can explore the benefits of social media. As a mother, their wellbeing is my top priority. These needs need to be balanced with the need to have a safe online experience. I am happy to be associated with Instagram’s You Decide campaign to help parents effectively support their children in their social media interactions.”
Mansi Zaveri, Founder, Kidsstoppress said, “Social media use today is a shared experience for parents and kids. Parents play a pivotal role in helping create a safe environment through which children can explore the benefits of social media. Meta’s initiative provides parents with the opportunity to have an expanded role in ensuring that safe experience and is a welcome offering.”
‘You Decide’ is a digital campaign that will be amplified by close to 10 popular creators such as @littleglove_aka_shivani, gamer @sharkshe and @manishkharage, among others to generate awareness among millennials and genZ about social media safety and tools available for the same.
Meta’s platforms are used by a number of users to express themselves, network and stay in touch and share important live updates. Of the users, several of them are youngsters and teens. To further user safety, Meta has announced a variety of initiatives and resources that are available to users.
Features that have been released recently as part of the Youth Wellbeing efforts include Quiet Mode, that helps the users focus and set boundaries with friends and followers on the app, giving teen users more control over the time spent on the app and what they see. Additional updates have also been released for Instagram’s Parental Supervision feature. Parents can view the accounts their child follows and the accounts that follow their children. Meta’s ‘Family Center’ will provide parents with all the resources and tools they need to ‘help support their teens’ online experience. It is also a place for parents and teenagers to find information on how to safely navigate the platforms. Teens will also see a notification when they’ve spent 20 minutes on Facebook, prompting them to take time away from the app and set daily time limits.
Youth safety has been a key focus area for Meta, having had numerous users who are teens, using its platforms. Keeping this in mind, Meta has strived to make all its platforms a safe space and has launched more than 30 tools aimed at the safety of youth in the last three years.
