Mindwave Media joins hands with ICAI for designing and execution of ICAI-MSME Yatra

Mindwave Media joins hands with ICAI for designing and execution of ICAI-MSME Yatra

In a Unique outdoor campaign, leading outdoor media company Mindwave Media joined hands with the Institute of Chartered Accounts of India  (ICAI) for the latter’s ICAI MSME Yatra. The Yatra was flagged off by Union MSME Minister Narayan Rane at a glittering function hosted by the Western India Regional Council of ICAI held in Mumbai on August 18.

As per the campaign, starting from August 18, a uniquely Branded Bus will travel across 75 cities in the country in 75 days. In a particular city, the Bus will take on Board the Chartered Accountants and the MSME representative in that city, bring them to a specific location to meet and discuss.

In the meetings, Chartered Accountants will discuss with MSME representatives on topics pertaining to making the latter’s business more organised, including Udyam registrations, effective government MSME schemes, subsidies, better funding access, training and upskilling,  digitisation, regulatory compliance and other professional assistance in setting up businesses.

There are over six crore MSMEs in the country. However, only one-sixth of them are Udyam Registered. Udyam registration certifies a business to be legal and operational.

MSMEs currently contribute to more than 30% of the Nation’s GDP, 48% of the exports and is a leading employment provider with 11 crore jobs. However, the sector still is largely unorganized. ICAI’s objective of the campaign is to make the MSMEs of the country more professionally organised by enhancing their capacities and capabilities.  In his speech Union MSME Minister Narayan Rane said a strong growth of the MSME sector is critical in ensuring growth in the country’s employment, productivity, per capita income and the GDP.

The project has been conceptualised by ICAI, while Mindwave Media is involved with its Designing, Branding and Execution. The MSME yatra is supported by the State Bank of India (SBI), Small Industries Development Bank of India (SIDBI) and National Small Industries Corporation (NSIC) .

The 75 days Yatra, which will cover a distance of more than 14,000 km, will start with the Western Region of the country followed by North, Central, East, South and culminate in Mumbai on November 18.

“Mindwave Media has been associating with ICAI in their outdoor campaigns. The concept of the Bus traveling to 75 cities in 75 days is the least expensive, yet the most effective campaign by ICAI to its Target Group, the MSMEs, who are diversely spread across the country,” said Mr Rajesh Radhakrishnan, Chief Marketing Officer, Mindwave Media. Mindwave media is the media arm of leading innovative marketing solutions company Vritti Solutions.




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