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Money View and ICICI Prudential Mutual Fund Comes Together

MediaInfoline March 10, 2016

Savings+ is designed to get users in the habit of saving money regularly for their short and medium term goals – like buying a car, taking a family vacation, creating an emergency fund, etc. The product serves as a suitable alternative to traditional saving options. These savings could grow by allowing users to park them in Liquid Funds offered by ICICI Prudential Mutual Fund. Furthermore, such schemes usually have no exit load or withdrawal penalty, which gives users the flexibility to withdraw the funds whenever they need.

Tax Saver+, the second product offered through this partnership, helps users save on their tax by investing in Equity Linked Savings Scheme (ELSS) option provided by ICICI Prudential Mutual Fund. Users can save up to Rs. 46,350 in taxes depending on their tax rate by investing up to Rs. 1.5 lac annually.

ICICI Prudential Mutual Fund and Money View have integrated their systems to make this offering completely digital. To take advantage of these products, the user can create a new account by completing quick and easy paperless application form within the Money View app and start investing through Savings+ and Tax Saver+. The user can not only invest from the app but also manage their portfolio, invest more or withdraw funds (subject to applicability of lock-in period for ELSS) anywhere anytime with just a few taps on the Money View app.

Speaking on the occasion ICICI Prudential Mutual Fund’s Abhijit Shah – Head – Marketing, Digital and Customer Experience said, “This partnership is aligned with our objective to lead the way in digital initiatives in the personal finance and investment management segment. India has an ever growing base of smartphone users who are keen to digitize every aspect of their lives including money. Our association with Money View – which is already 3 million strong in its user base, will help us tap into this large segment of people who are smart, tech-savvy and open to a digitally-driven way of managing and growing their savings.”

Speaking about the partnership Money View’s Co-Founder, Puneet Agarwal, said,We are excited about our partnership with ICICI Prudential Mutual Fund and the introduction of this new platform is an effort aligned with our core focus to make managing money simple, smart and secure for Indians. Our existing app helps people to smartly manage their finances and save more money. With this association, we are now facilitating people to not just Manage and Save but aim to Grow these savings with the schemes offered by ICICI Prudential Mutual Fund.”

Money View operates on the philosophy of giving its users an overview of their financial picture which can enable them to take prudent and judicious financial decisions. This new feature will allow users to better manage their savings in a convenient and digital way from the app itself. More than 3 million Indians have benefitted from the app and taken a conscious decision to become financially fit. The launch of a platform offering these two products transitions the app from being a budget management app to a personal money manager by providing smart options to save and invest their money on-the-go.


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