MyGov India ropes in Bolo Indya for mass awareness campaign
The government’s citizen engagement platform ‘MyGov India’, has roped in India’s fastest live streaming platform Bolo Indya, for a mass awareness campaign drive for the 2,3,4th tier language users of India. The partnership aims at aiding the Centre’s efforts in combating the menace of the coronavirus pandemic through an awareness drive. As part of this partnership, Bolo Indya users residing in Tier 3 and Tier 4 towns can now get first-hand, real-time information from the Government on various announcements made in the wake of Covid-19, vaccination drive, precautionary updates, and other key measures taken by the Govt. Also, there will be exclusive LIVE streaming sessions on the Bolo Indya app by health experts talking about mental health issues, Government guidelines during isolation, vaccination myths, etc.
Bolo Indya‘s live streaming feature comes with integrated real-time gamification in a form of a gifting option where creators can be rewarded by their follower base basis the content quality, density as well as engagement which can be redeemed in cash on the Bolo Indya platform. The live streaming feature also allows fans to connect with their favorite creator through the video calling option.
For sharing all the important updates by the Govt of India and driving engagement with the users, MyGov India has activated an official handle @MyGovIndia on the Bolo Indya platform across 14 languages. Moreover, the official MyGovIndia profile is also equipped to live stream all major video content and facilitate all announcements to address the language users on Bolo Indya who are residing in tier 2/3/4, towns.
Commenting on the partnership, Varun Saxena, CEO, and Founder- Bolo Indya said, “We are pleased to welcome MyGov India on Bolo Indya. It is delightful to see such a credible institution trusting Live Streaming on our platform to organically penetrate and amplify the engagement with the users of Bharat through us. We are confident of this partnership creating a strong value for our users too while engaging with credible authorities first hand in live streaming sessions.”