Vibrant, flavour-forward QSR brand Nom Nom Express from Aspect Quick Service Restaurants (Aspect QSR) has partnered with PVR to bring the excitement of Onslaught to the plate, with a special food offering designed to add a delicious twist to the big-screen experience.
The upcoming action-packed thriller Onslaught is set to take audiences on an adrenaline-fuelled ride, and Nom Nom Express, known for its bold flavours and contemporary take on Asian-inspired favourites, is complementing the cinematic experience with a specially curated selection of its popular offerings. The association brings together the energy of the big screen with bold, accessible flavours, creating an engaging proposition for moviegoers.
The collaboration also reflects Aspect QSR’s focus on exploring new consumer touchpoints and building relevant associations beyond the traditional Quick Service Restaurant format. Through strategic partnerships that bring together food, entertainment and popular culture, the company continues to create differentiated experiences around its brands and connect with consumers in fresh and engaging ways.
As part of the association, moviegoers can enjoy Nom Nom Express’ popular Bao + Fries + Beverage combinations, with options catering to both vegetarian and chicken lovers. The Crispy Veg Patty Bao Combo will be available at INR 129, while the Crispy Chicken Patty Bao Combo will be available at INR 149, offering an accessible and convenient option for audiences looking to fuel their movie outing.
Taking the association beyond the cinema, the Onslaught theme will also feature across Nom Nom Express’ digital ordering platforms. The Onslaught Meal Combo Selection are available on Swiggy and Zomato, allowing customers to enjoy the themed offering even when they are not at the movies.
Speaking about the collaboration, Mr. Sandeep Singh, CEO, Aspect QSR, said, “At Nom Nom Express, we believe that food and entertainment have the power to come together to create memorable experiences. Our association with PVR for Onslaught brings the energy and excitement of the big screen into our food offering, with bold, accessible flavours that complement the spirit of the film. It is an exciting opportunity for us to connect with audiences in a fresh and relevant way while making their movie experience even more enjoyable.”
Commenting on the collaboration, Vijit Malviya – Senior Marketer at PVR INOX Pictures said, “Onslaught is a story that celebrates strength, resilience and the instinct to fight for the people you love. We’re delighted to partner with Nom Nom Express to bring the spirit of the film beyond the big screen and create an engaging experience for audiences. This collaboration is a great example of how entertainment and food can come together to build excitement around a theatrical release, and we look forward to audiences enjoying this association as they gear up for Onslaught’s release on 4th September.”
The PVR × Nom Nom Express collaboration brings together two complementary experiences; the excitement of cinema and the joy of good food, creating a distinctive consumer proposition around the launch of Onslaught.
