Nykaa Fashion Onboards Global Viral Brand Cider in India

Nykaa Fashion Onboards Global Viral Brand Cider in India

Is it even fashionable if it didn’t take over your social feed? Nykaa Fashion’s newest brand launch certainly did, making waves in the global fashion verse with its irresistible trends and fashion offerings. Presenting-Cider, America’s hottest GenZ label only on Nykaa Fashion. The launch reiterates the platform’s commitment to bringing the best of global offerings to Indian shoppers!

‘The Global Store’ on Nykaa Fashion opens doors to a seamless international shopping experience in India along with much-loved International brands like Revolve, NA-KD, Pomelo, Little Mistress, Missguided, and more.

Founded in 2020, the Los Angeles-based label was born out of the need to make stylish & high-quality clothing accessible to everyone. A gen-Z favourite with over five million social media followers all over the globe, Cider has risen as one of Gen-Z’s most sought-after and beloved fashion brands with fans including Avani Gregg, Somi Jeon, and Angèle. Bringing the best of both worlds, the internet, and fashion, Cider encourages self-expression by  offering everyday statement pieces for everyone, everywhere. For whatever mood you’re feeling, from elegant to grungy, Cider’s got you covered.

Michael Wang, Founder, and CEO of Cider said, “Cider is a global brand since day 1. We are super excited about reaching one of the largest markets in the world through our partnership with Nykaa Fashion.”The wide range of clothing in trendy designs is sure to win over many fans with something for every mood.

 Adwaita Nayar, CEO, Nykaa Fashion and Co-founder of Nykaa said, “We are focused on curating the best brands from international markets, and extending our fashion assortment with Cider is truly exciting. Cider has made waves with its uber-stylish offerings that resonate with Nykaa Fashion in terms of having unique fashion-forward options. We are excited to onboard one of the strongest GenZ brands and provide our shoppers the opportunity to stay updated with global fashion trends.”

The label is now available on Nykaa Fashion’s ever-expanding Global Store that sells NA-KD, REVOLVE, and many more! With this, Nykaa Fashion customers can discover popular labels from the international fashion circuit at no KYC (know your customer), customs or hidden costs, hassle-free international shipping, easy delivery, and returns on global brands. 

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