Ola and Kendriya Sainik Board kick off special awareness drive on eve of Armed Forces Flag Day
Ola, India’s most popular app for transportation has partnered with Kendriya Sainik Board, New Delhi to raise awareness to mobilise funds for Armed Forces Flag Day (AFFD). This initiative is part of a week-long, multi-city fundraising campaign that was kickstarted by the Defence Ministry of India from December 1 to December 7, 2017.
As part of the event, Ola Sainiks, ex-servicemen who are associated with Ola as driver partners and operators were felicitated as the brand ambassadors for Ola’s contribution towards AFFD. As ambassadors, Ola Sainiks will be engaging with fellow driver partners and Ola customers sensitising them about Armed Forces Flag Day.
Commenting on the initiative, Pranay Jivrajka, Founding Partner at Ola said, “As young citizens, it’s our duty to contribute towards the rehabilitation and welfare of the dependents of our brave martyrs and disabled personnel. We have launched a week-long campaign and are proud to have our Ola Sainiks raise awareness and mobilise funds from the vast pool of driver partners as well as the customers for the Armed Forces Flag Day. I would like to personally thank each one of them for their dedication towards this cause and I urge all our customers to come forward and donate in their individual capacity.”
Brig. M H Rizvi, Secretary, Kendriya Sainik Board said, “We are glad that Ola has come forward to help us in raising awareness and funds for the families of the soldiers who have made so many sacrifices for the nation in the line of duty. Every single rupee counts as it will help the cause of rehabilitation and welfare of the families of martyrs and disabled ex-servicemen. Ola Sainiks have served the nation earlier and now they are the serving the common man. I am inspired to see their commitment towards gathering funds for Armed Forces Flag Day and wish them the very best in their endeavour.”
As part of the fundraising drive, Ola employees have also, pledged contributions for the AFFD Fund. Furthermore, Ola’s driver partners are extending their contributions to the cause. They will be donating through donation boxes set up at the driver attachment centers across 10 states. Ola is also distributing Armed Forces Flags to the general public visiting Ola Kiosks across major cities, urging customers to contribute to the fund during the week-long campaign.