On Purpose and Findability Sciences Announce Trailblazing Collaboration


ON PURPOSE Consulting, an award-winning social impact communication consultancy, and Findability Sciences, recently named one of America’s most innovative companies in 2023 by Fortune Magazine, have formed a ground-breaking alliance to harness the true potential of AI for developing efficient, personalised and far-reaching communication solutions for its clients. The collaboration aims to leverage cutting-edge Artificial Intelligence (AI) to deliver unparalleled social impact solutions across various sectors.

In an industry first development, the alliance brings together On Purpose’s storytelling prowess and social cause expertise with Findability Sciences’ AI capabilities to provide a platform to clients to explore AI-led communication opportunities, empowering them through generative AI training and executive coaching sessions.

Girish Balachandran, Founder & Managing Director, ON PURPOSE, said, “I’ve always believed that stories have the power to inspire action and bring about meaningful change. With our partnership with Findability Sciences, we’re creating a paradigm shift in how social impact is conceptualised, measured, and achieved. This will not just revolutionise the sector but will tangibly transform communities for the better, for generations to come. We recognize the urgency to address this growing need and are confident that our partnership with Findability Sciences will play a key role in enabling our clients to leverage cutting-edge AI tools and strategies to drive innovation, increase efficiency and create a competitive advantage.”

Anand Mahurkar, Founder and CEO, Findability Sciences said, ” Our partnership with On Purpose marks a pivotal moment where technology meets humanity to address some of the most pressing challenges of our time. This is more than a partnership; it’s a commitment to using innovation for the greater good. We’re not just bringing algorithms into the equation; we’re bringing the transformative power of AI to unlock opportunities for social impact on an unprecedented scale.”

The application of AI in this context is extensive and varied:

  1. Data-Driven Strategies: AI will analyse large amounts of data to generate insights and recommendations for targeted interventions.
  2. Innovative Solutions: AI will help design personalised experiences, apps, and platforms that educate and connect users.
  3. Amplifying Reach: AI tools will create compelling narratives and visuals that showcase social causes and facilitate dialogue.
  4. Empowering Participation: AI can provide access to essential services like information, education, health, and more, especially for marginalised communities.

Businesses, investors, and consumers alike are looking for tech-driven solutions to critical societal problems, including those outlined by the United Nations Sustainable Development Goals (SDGs). The partnership is timed well for when interest in using AI for Environmental, Social, and Governance (ESG) goals is soaring. The objective is to create, communicate, and execute participatory campaigns that engage supporters, consumers, or employees while addressing urgent social issues.

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