One Life Studios Inks exclusive streaming rights of Tennis Premier League (TPL) 2021 with Sony LIV

SonyLIV becomes a preferred sports destination for advertisers

Having made a power-packed entry into the world of sporting entertainment with exclusive global media licensing & syndication rights of the 3rd season of India’s most anticipated tennis event, Tennis Premier League (TPL), One Life Studios has partnered with SonyLIV as the exclusive and official streaming partner.

With a common goal to make more and more people adopt tennis and give the young talent a global exposure, One Life Studios, SonyLIV and TPL have come together to build the league into a worldwide success. TPL’s edgy 20 points-based team format is already the talk of the town and with SonyLIV’s innovative marketing prowess and expertise on sporting content.

Siddharth Kumar Tewary of OLS, said, “We’ve known the team at TPL for a long time now and their love for the sport and their enthusiasm is infectious. We knew that we were mandated with the task of finding a partner who shared their energy. With Sony LIV’s solidarity and their understanding of varied kinds of entertainment-based portfolios, they truly were the best platform. I’m very glad that we’ve been instrumental in making two like-minded entities come together to fulfil their common goal – entertaining and enriching lives.”

Amogh Dusad, EVP & Head – Business Strategy & Operations, SonyLIV said, “SonyLIV has been known to bring great sports content for its viewers. The platform has been offering its subscribers a host of premium international tournaments and we are really elated to be bringing the immensely popular Tennis Premier League on our platform. We are very happy to be collaborating One Life Studios and TPL and we hope that our audiences enjoy it.”

Talking about bringing SonyLIV onto the TPL bandwagon, Co-Founder of the League Kunal Thakkur & Mrunal Jain say, ” We are elated that finally tennis is getting the eyeballs that it deserves. The highlight of the league is its format which is very exciting to play and extremely entertaining to watch. With Goran Ivanisevic, Sania Mirza and Leander Paes on one court, it is going to be an eventful watch. We all at TPL are expecting a huge viewership for the league this season onwards with this eventful partnership.”

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