Paytm enters into 3-year exclusive ticketing partnership with FC Goa
Paytm has entered into a strategic partnership with FC Goa for the Indian Super League. As a part of this engagement, Paytm and its subsidiary Insider.in will manage the end-to-end ticketing for all matches held at FC Goa’s home stadium, the Fatorda Stadium, Goa. The first home match is on 24th October ’18.
Fans would be able to purchase their tickets & merchandise on Paytm app or by scanning the Paytm QR placed at several convenient locations across Goa. While enabling ticketing at the venue, the company will also manage payments for F&B using the Paytm Tap Card and merchandise sales, both online & offline at the stadium during the matches. This will offer a seamless experience to the fans as they queue-up to enjoy one of the most watched sports tournament in the country.
Madhur Deora, Chief Financial Officer and SVP – Paytm said, “We are delighted to continue our relationship with FC Goa. After a great performance and a sold out season last year, we look forward to bringing another season of delightful experiences for the fans including seamless access to tickets & Club Merchandise and Paytm exclusive offers. We look forward to building up a great football experience for all FC Goa fans.”
Aditya Datta, Commercial Director, FC Goa said, “Paytm-Insider were our partners last year and the fan experience they provided was great. We are delighted to extend our partnership with Paytm Insider for another 3 years to push boundaries and create an even better experience for the fans. Partners such as these, who share the brand vision, are not only able to work hand in hand with the brand towards common growth but are also able to help augment revenue which is great for the Indian Super League as well as the industry as a whole.”