PepsiCo India And Google Pay Partner To Offer Cashbacks On Festive Purchases


PepsiCo India has unveiled a brand activation on Google Pay, India, featuring some of their most beloved snack brands, and introducing an exciting and rewarding experience for all Google Pay users. Ringing in the festive season, users can now enjoy up to INR 20 and INR 30 cashback on the purchase of Lay’s, Kurkure, and Doritos packs priced at INR 20 and INR 30, respectively.

As the festive season brings joy, the company of snacks adds an extra layer of delight to these moments. This period sees a significant uptick in the demand for packaged snacks, contributing to an overall increase in snack consumption. Furthermore, this snack purchase experience is heightened when it offers direct financial benefits. Recent industry reports underline a trend that shoppers prefer rewards seamlessly integrated into their shopping experience, with discounts automatically applied at checkout. Cashbacks align perfectly with consumers’ yearning for instant gratification, providing a satisfying sense of reward for their purchases.

In line with these trends, PepsiCo India, in collaboration with Google Pay has introduced a cashback offer on the purchase of Lay’s, Kurkure and Doritos. To avail the benefit, users can simply find the promo code inside the pack and redeem it on the Google Pay App. Once the code is claimed, users can enjoy cashback of up to INR 20 and INR 30 (on purchase of packs with INR 20 and INR 30, respectively). Each participating user has the opportunity to redeem the offer up to three times, ensuring more joy and rewards during this festive season.

Sharing her excitement on the partnership with Google Pay, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, expressed, “Festive moments are synonymous with joy and celebration, and we firmly believe that snacks can make these occasions even more memorable. Aimed at elevating the snacking experience for our valued consumers this season, we are excited to announce our partnership with Google Pay. Through this collaboration, consumers can earn cashbacks on their beloved PepsiCo products, adding an extra layer of delight to the festive spirit. We are confident that this will be a win-win for both PepsiCo and Google Pay, and hope that everyone enjoys a joy-filled season.”

How to participate (for pack INR 30):

  • Buy INR 30 Lay’s, Doritos or Kurkure snack packet with the Google Pay logo on it.
  • Scan the QR code on the snack packet.
  • Open the pack to find the unique 16-digit code (“Code”) printed inside.
  • Enter the unique code on the offer landing page on Google Pay (“Offer Page”) and claim your cashback offer in the form of a scratch card.
  • Redeem your scratch card to get up to ₹30 cashback (“Reward”) on making any next transaction using Google Pay in maximum 7 days.
  • Offer is valid from till 31st March, 2024 or till stocks last or product expiry whichever is earlier (“Offer Period”). Collect 3 Codes during the Offer Period and earn up to 3 cashback offers.
  • Make sure you have the latest version of the Google Pay app to see all features.
  • Offer subject to these rules and the terms and conditions below.

Cashback Terms & Conditions (to be viewed on Google Pay app)

The offer is available to millions of Google Pay users across India and will be a perfect combination for them to enjoy their favourite snack with a reward.

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