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Philips Air Purifiers with Inshorts app launches a #BreatheAgain campaign

Madhushree Chakrabarty November 25, 2020

Philips Air Purifiers and Inshorts app collaborated together to launch their campaign #BreatheAgain that aims at spreading awareness among people about the increasing air pollution. As per the State of Global Air Report 2020, the hazardous effects of air pollution is the highest cause of death, globally. Inshorts’ creative team has conceptualized the campaign and flawlessly integrated brand messaging with the app’s content. An absolute mix of facts and insights along with the amazingly designed Fact Cards, Quiz, Animated Magazines, Video Stories, Digital Magazines and product use cases got ideally communicated through the contextual issue at hand hence, creating an unmatched contextual brand integration. The #BreatheAgain campaign received a profuse response.

The concept was mainly focussed on raising meaningful conversations about the condemning situation of India’s air pollution level. Also, the concept was to employ the harsh facts and fascinating designs to speak to the conscience of the audience to make them realize the reality. The Inshorts creative team made artful designs that captures the entire screen of the smartphone utilizing Rich Media to persuade viewers to interact and engage with the content. #BreatheAgain campaign also covered various aspects such as Did You Know, State of Global Air, Impact of Air Pollution, Finding Solutions and more such engagements.

Speaking about innovation in the ad tech space, Piyush Thakur, National Sales Head at Inshorts said, “The fast-changing ad tech space allows brands to experiment with unique ad formats. With the constant rise in air pollution levels and the surge in cases of respiratory diseases, it is essential to create much needed awareness amongst our readers about air pollution. We are pleased to partner with Philips for this campaign that communicates the brand message to the target audience in a non-intrusive and engaging way.”

Inshorts is the highest rated English news app with more than 10 million users in tis platform.


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